Course: Basics of Business

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Course title Basics of Business
Course code KDMML/DFZPP
Organizational form of instruction Tutorial
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Nožička Jiří, Ing. Ph.D.
Course content


Learning activities and teaching methods
Dialogic (discussion, interview, brainstorming), Stimulating activities (simulation, games, drama)
  • Preparation of a presentation (report) - 29 hours per semester
  • Home preparation for classes - 26 hours per semester
  • Participation in classes - 26 hours per semester
Learning outcomes
The objective of the subject is to provide students with start-up knowledge and competences by experienced experts, successfull businessmen. The students attending this course will learn about the developement stages of a starting company; the logic of start-up financing and investment principles as well as scientific findings on motivation, self-disciplne, habits, decision-making and other aspects essential for all-sizes business. The students will also gain competence in starting own business and managing product development; dealing with customers, partners, fellow-founders, investors et
The students attending this course will learn about the developement stages of a starting company; the logic of start-up financing and investment principles as well as scientific findings on motivation, self-disciplne, habits, decision-making and other aspects essential for all-sizes business. The students will also gain competence in starting own business and managing product development; dealing with customers, partners, fellow-founders, investors etc.
Prerequisites
unspecified

Assessment methods and criteria
Home assignment evaluation, Creative work analysis, Presentation

Recommended literature
  • Ivana Svobodová, Andrea Michal. Od nápadu k podnikatelskému plánu - Jak hledat a rozvíjet podnikatelské příležitosti. Praha: Grada, 2017. ISBN 978-80-271-0407-9.
  • Michael E. Gerbert. Podnikatelský mýtus - Proč většina začínajících firem skončí a jak tomu předejít. 2011. ISBN 978-80-87524-03-9.
  • Priestley Daniel. Nebojte se zbohatnou na tom, co vás baví. Praha: Grada, 2015. ISBN 978-80-247-5421-5.
  • Sinek, Simon. Začněte s proč . Brno: Jan Melvil, 2013. ISBN 978-80-87270-55-4.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester