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Lecturer(s)
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Švadlenka Libor, doc. Ing. Ph.D.
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Course content
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Introduction to management. Basic functions of management. Characteristic of postal services sector. Subject regulation of postal services sector. Price regulation of postal services sector. National regulatory authorities. Liberalization of postal services sector. Competition in postal services sector. Characteristic of individual Universal service providers in the EU. Demand for postal services. Quality of postal services and its measurement. Specifics of the Czech postal services sector. Future development of postal services sector.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
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Learning outcomes
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The aim is to inform students about the position and the role of electronic communication as an infrastructure branch in the national economy, with the differences to material production (e.g. it is not possible to store services), with specific sectoral legislation, both national, and within the EU. Further with the problems of regulation in this branch, with mission of "universal service" and critical resources.
The student should get knowledge of provided services of electronic communications, both through firm network and network of mobile operators, network of broadcasting and telecasting, cable TV, internet connection etc.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Home assignment evaluation
Final Written Examination
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Recommended literature
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PLUNKETT, W.R.; ATTNER, R.F. Introduction to management. Boston, Massachusetts, 1986. ISBN 0-53457227-1.
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SAMUELSON, P.A.; NORDHAUS, W.D. Economy. Prague: Publishing house Svoboda, 1995. ISBN 80-205-0494-X.
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Švadlenka, Libor. Management v poštovních službách. Pardubice: Univerzita Pardubice, 2006. ISBN 80-7194-714-8.
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