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Lecturer(s)
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Becková Helena, Ing. Ph.D.
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Course content
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Tourism typology. Tourism market. The importance of tourism and its position in the national economy. Characterization of tourism in the Czech Republic and in the world. Activities of travel bureaus. Accommodation and catering services. Transport and tourism. Guide services. The importance of sights in tourism. Marketing in tourism.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Methods of individual activities
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Learning outcomes
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The aim of the course is to explain basic terms to students and to make them familiar with the current situation in tourism with a focus on the problems of travel bureaus.
By attending the course the students gain basic knowledge in the sphere of tourism, both in general problems and activities of travel bureaus. They understand basic terms commonly used in tourism, are acquainted with activities of travel bureaus as well as with services that are part of their products, and have knowledge of legal regulations concerning travel bureaus operation. The students understand the importance of tourism for the national economy and regional development.
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Prerequisites
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Basic knowledge in macroeconomics, economics, management, marketing and law is assumed.
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Assessment methods and criteria
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Written examination, Self project defence
During the semester and at the final examination the student has to prove that he/she is well informed about tourism problems, is able to create tourist products independently and reflect on possibilities how to use them in the development of regions. The tutor will inform students about specific requirements in the first week of the term.
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Recommended literature
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Becková, H. Management of travel agencies: electronic study support. Pardubice, 2013.
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Bhatia, A. K. The business of travel agency and tour operations management. New Delhi, 2012. ISBN 978-81-207-6921-2.
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Page, S. L. Tourism Management. Oxford, 2011. ISBN 978-0-08-096932-9.
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