Course: Economics and Management of Communications

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Course title Economics and Management of Communications
Course code KDMML/PEMTK
Organizational form of instruction Lecture
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Salava Daniel, Ing. Ph.D.
Course content
Telecommunications from historical viewpoint, trends of branch development. Telecommunications function and characteristic features of infrastructural network branches. Strategical documents for market and branch development. Legal framework in CR and EU. The role of regulation in telecommunications, national regulative authority scope of activity. Regulative framework of EU in telecommunications. State authority in telecommunications branch. The role and scope of universal service. Universal service funding. Market segmentation in telecommunications. Pricing policy and price regulation in telecommunications. Quality of telecommunication services and its measurement and assessment. Normalization and standardization in branch. Statistical evidence within branch. Specifics of investment in branch, methods of assessment, controlling.

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
Learning outcomes
The aim is to inform students about the position and the role of electronic communication as an infrastructure branch in the national economy, with the differences to material production (e.g. it is not possible to store services), with specific sectoral legislation, both national, and within the EU. Further with the problems of regulation in this branch, with mission of "universal service" and critical resources.
The student should get knowledge about provided services of electronic communications, both through firm network, and network of mobile operators, network of broadcasting and telecasting, cable TV, internet connection etc.
Prerequisites
Knowledge of basic problems in macroeconomics and microeconomics is assumed.

Assessment methods and criteria
Oral examination, Written examination

In the course of the term and at the final examination the student must prove knowledge of characteristic economic relations of network branch, problems of critical resources, conditions of higher state interventions (regulation) and branch liberalization process.
Recommended literature
  • ČOREJOVÁ, T., a kol. Ekonomika sietí. Žilina, 2006. ISBN 80-8070-62-8.
  • GOTTINGER, H., W. Economies of Network Industries. New York, 2003. ISBN 978-0-415-27740-2.
  • HÖLZL, O., ŠVADLENKA, L., SALAVA, D. Základní principy ekonomiky a managementu elektronických komunikací. Pardubice, 2008. ISBN 978-80-7395-143-6.
  • VÍTEK, M. Ekonomika telekomunikací. Praha, 2004. ISBN 80-01-03019-9.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Transport Engineering Study plan (Version): Management, Marketing and Logistics in Communications (2016) Category: Transportation and communications 3 Recommended year of study:3, Recommended semester: Winter
Faculty: Faculty of Transport Engineering Study plan (Version): Management of Electronic Communications and Postal Services (2013) Category: Transportation and communications 3 Recommended year of study:3, Recommended semester: Winter
Faculty: Faculty of Transport Engineering Study plan (Version): Management of Electronic Communications and Postal Services (2014) Category: Transportation and communications 3 Recommended year of study:3, Recommended semester: Winter