Course: Strategic Management

» List of faculties » FCH » KEMCH
Course title Strategic Management
Course code KEMCH/C560
Organizational form of instruction Lecture + Seminary
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Lošťáková Hana, prof. Ing. CSc.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • Kotler P., Keller, K. L. Marketing management. Grada Publishing, Praha, 2013.
  • Lasserre P. Global Strategic Management. Palgrave Macmillan, New York, 2012.
  • Lošťáková H. Anglicko-český slovník k simulaci Markstrat 5. Univerzita Pardubice, 2012.
  • Lošťáková H. MARKSTRAT 5: Průvodce MARKSTRATEM I, ppt prezentace, Univerzita Pardubice, 2012.
  • Lošťáková H. Strategický marketing: Uživatelská příručka k Markstrat online. Skripta, Univerzita Pardubice, 79 s., 2012.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Chemical Technology Study plan (Version): Economy and Management of Chemical and Food Industry (2013) Category: Engineering chemistry and chemistry of silicates 1 Recommended year of study:1, Recommended semester: Winter
Faculty: Faculty of Chemical Technology Study plan (Version): Economy and Management of Chemical and Food Industry (2015) Category: Engineering chemistry and chemistry of silicates 1 Recommended year of study:1, Recommended semester: Winter
Faculty: Faculty of Chemical Technology Study plan (Version): Economy and Management of Chemical and Food Industry (2016) Category: Engineering chemistry and chemistry of silicates 1 Recommended year of study:1, Recommended semester: Winter