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Lecturer(s)
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Tetřevová Liběna, prof. Ing. Ph.D.
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Vávra Jan, Ing. Ph.D.
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Course content
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1st week Starting points of social challenges. Globalization trends, climate change, industrial transformation, digitization and decarbonization requirements in the chemical industry. 2nd week Business sustainability, Stakeholders' interests, Corporate Governance, ESG requirements, Porter's 5 forces model. 3rd week Concept of strategic management. Definition of mission and vision of the company. Strategic analysis of the macro and micro environment of the industry. SWOT analysis. 4th week Microeconomic analysis of demand and its forecasting. Determination of company goals, hierarchy of company goals, formulation of main company strategies. 5th week Business growth strategies, essence, prerequisites for their application. 6th week. Strategy of intensive and integrative growth of the company, essence, prerequisites for their application. Strategic partnership, alliance. 7th week Strategy of diversification growth of the company, essence, prerequisites for their application. Research and development management strategy, research and development of absolute innovations and their introduction to the market. 8th week Assessment of the perspectives of individual areas of business in the company, determination of basic strategies for areas of business, allocation of resources between them. 9th week Implementation of the main strategies of the company and the basic strategies of the business areas through functional strategies, definition of functional strategies and the relationships between them. 10th week. Marketing, innovation and investment strategy. 11th week Strategy of sales, production and purchase. 12th week Strategy of auxiliary and service activities, strategy of human resources management. 13th week. Financial strategy. Strategic control, business performance, its measurement and evaluation.
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Learning activities and teaching methods
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Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book), Methods of individual activities, Skills training, Stimulating activities (simulation, games, drama)
- Contact teaching
- 65 hours per semester
- Home preparation for classes
- 30 hours per semester
- Preparation of a presentation (report)
- 10 hours per semester
- Preparation for an exam
- 45 hours per semester
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Learning outcomes
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The objective of this subject is to give to students a complex knowledge and skills in strategic management of chemical companies in contemporary market conditions.
The graduates are able to define a mission and vision of enterprises, to make complex strategic analysis of industry, to set main company strategy od enterprises, to set basic strategy of product lines and their function strategies, to elaborate tactic plan, to implement them and to realise controlling.
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Prerequisites
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Knowledge in mathematics, statistics and business economics and management on bachelor level is needed for study of the subject.
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Assessment methods and criteria
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Oral examination, Student performance assessment, Work-related product analysis, Presentation
Oral exam required. Level of acquired knowledge, approaches, as well as skills in practice application are examined. During the semester, the knowledge of the management simulation game is examined by managemenet teams of students and the final presentation of the management team's results and results, their results are included in the overall classification.
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Recommended literature
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Bamford, Ch. E., West, G. P. Strategic Management. Mason: South-Western, Cengage-Learning, 2010..
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Best, R. Market-Based Management. Harlow: Pearson Education Limited, 2014..
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Lošťáková H. Průvodce MARKSTRATEM I a II. PPT prezentace dostupné v systému STAG. Univerzita Pardubice, 2017..
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Lošťáková H. Uživatelská příručka k MARKSTRAT online. Pardubice: Univerzita Pardubice, 2012 (E-kniha)..
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Myšková, R. Strategický management. Pardubice: Univerzita Pardubice, 2014..
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Pearce, J. A. Strategic Management Planning for Domestic & Global Competition. New York: McGraw-Hill, 2013..
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Soukupová, J. a kol. Mikroekonomie. 5. aktual. vyd. Praha: Management Press, 2011..
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