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Lecturer(s)
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Course content
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Introduction to new media and communication: - definition, history and importance of actual new media and mass media, role of the ICT support, - character and changes of new media and mass media and impact on society and markets, medial studies, - Internet as phenomena, trend of mobility and augmented reality, - mobile Internet over mobile data technologies (2G, 3G, 4G) and wireless data technologies (Bluetooth, WiFi, WiMax, etc.), - new media and new mobile devices (smartphone, tablet, etc.) with location and identification technologies (GPS/Galileo/GLONASS and NFC/RFID/QR-codes, etc.), - mobile and geographic information systems (GIS) and Location based services (geosocial networks like Foursquare/Google+/Facebook places, etc.), the use of new media, - relevance and riscs of information shared in media.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Projection
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Learning outcomes
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The aim of the course is to get students acquainted with new media and methods and trends of communication using actual information and communication technologies (ICT).
Deeper knowledge of new media and communication and its resources.
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Prerequisites
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Basic knowledge of informatics and media.
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Assessment methods and criteria
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Oral examination, Written examination, Home assignment evaluation, Presentation
Knowledge of information and communication technologies. Active attendance, creating of own project on given topic.
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Recommended literature
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Jirák, Jan. Masová média. Praha: Portál, 2009. ISBN 978-80-7367-466-3.
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Jirák, Jan. Média a společnost : [stručný úvod do studia médií a mediální komunikace]. Praha: Portál, 2003. ISBN 80-7178-697-7.
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Kysela Jiří. Stručný úvod do geosociálních sítí. 2013.
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Kysela Jiří, Zelenka Josef. Informační a komunikační technologie v cestovním ruchu. Hradec Králové : Gaudeamus, 2013. ISBN 978-80-7435-242-3.
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McLuhan, Marshall. Člověk, média a elektronická kultura : výbor z díla. Brno: Jota, 2000. ISBN 80-7217-128-3.
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Pavlíček Antonín. Nová média a sociální sítě. Vysoká škola ekonomická v Praze, 2010. ISBN 978-80-2451-742-1.
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