| Course title | Marketing Management |
|---|---|
| Course code | KIT/INMRF |
| Organizational form of instruction | Lecture + Lesson |
| Level of course | Master |
| Year of study | not specified |
| Semester | Winter |
| Number of ECTS credits | 3 |
| Language of instruction | Czech |
| Status of course | Compulsory-optional, Optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
|
| Course content |
|
Market and competitive advantages. Marketing strategy. Marketing management within company business activities. The main principles of marketing management. Creation and implementation of marketing and business strategies. Setting and optimizing of company business processes. Marketing and business plans. Management of business activities. Marketing communication. CRM - Customer Relationship Management. Marketing audit. Usage of ICT within marketing communication.
|
| Learning activities and teaching methods |
| Dialogic (discussion, interview, brainstorming), Methods of individual activities |
| Learning outcomes |
|
The aim of the course is to acquaint the students with content, principles and methods of marketing management particularly within small and middle size companies and to extend basic knowledge of marketing.
The students acquire practical knowledge of marketing management and basic knowledge of ICT market. |
| Prerequisites |
|
Student should be oriented in basic marketing problems.
|
| Assessment methods and criteria |
|
Written examination, Home assignment evaluation
The credit is granted upon completion of the following conditions: attendance at lectures and seminars and completion of given tasks. The final assignment is created by the results of seminar tasks and completion of a final project. |
| Recommended literature |
|
| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Electrical Engineering and Informatics | Study plan (Version): Communication and Controlling Technology (2015) | Category: Electrical engineering, telecommunication and IT | - | Recommended year of study:-, Recommended semester: Winter |
| Faculty: Faculty of Electrical Engineering and Informatics | Study plan (Version): Process Control (2015) | Category: Special and interdisciplinary fields | - | Recommended year of study:-, Recommended semester: Winter |
| Faculty: Faculty of Electrical Engineering and Informatics | Study plan (Version): Information Technology (2015) | Category: Informatics courses | - | Recommended year of study:-, Recommended semester: Winter |
| Faculty: Faculty of Electrical Engineering and Informatics | Study plan (Version): Information Technology (2016) | Category: Informatics courses | - | Recommended year of study:-, Recommended semester: Winter |
| Faculty: Faculty of Electrical Engineering and Informatics | Study plan (Version): Process Control (2014) | Category: Special and interdisciplinary fields | - | Recommended year of study:-, Recommended semester: Winter |
| Faculty: Faculty of Electrical Engineering and Informatics | Study plan (Version): Process Control (2016) | Category: Special and interdisciplinary fields | - | Recommended year of study:-, Recommended semester: Winter |
| Faculty: Faculty of Electrical Engineering and Informatics | Study plan (Version): Communication and Controlling Technology (2016) | Category: Electrical engineering, telecommunication and IT | - | Recommended year of study:-, Recommended semester: Winter |
| Faculty: Faculty of Electrical Engineering and Informatics | Study plan (Version): Process Control (2013) | Category: Special and interdisciplinary fields | - | Recommended year of study:-, Recommended semester: Winter |
| Faculty: Faculty of Electrical Engineering and Informatics | Study plan (Version): Communication and Controlling Technology (2014) | Category: Electrical engineering, telecommunication and IT | - | Recommended year of study:-, Recommended semester: Winter |
| Faculty: Faculty of Electrical Engineering and Informatics | Study plan (Version): Information Technology (2014) | Category: Informatics courses | - | Recommended year of study:-, Recommended semester: Winter |