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Lecturer(s)
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Zdražil Pavel, Ing. Ph.D.
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Course content
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Theoretical foundations of interpersonal communication. The basic principles of crisis management and crisis communication. The basic principles of risk communication. Theoretical models of risk communication. Stress situations - differences between the risk and common communication. Influence of stress in risk communication. Risk communication planning. Risk communication procedures, including the specifics of private corporations. Ethics of risk communication with respect to the needs of affected persons. Communication with specific groups of people.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Work with text (with textbook, with book), Projection, Skills training
- Independent critical reading
- 16 hours per semester
- Contact teaching
- 14 hours per semester
- Preparation for an exam
- 40 hours per semester
- Term paper
- 20 hours per semester
- Home preparation for classes
- 60 hours per semester
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Learning outcomes
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The aim of the course is to acquaint students with the theoretical fundamentals, specifics and connections of risk communication, as well as practical principles, techniques and rules that can help to solve crisis situations in different environment.
A student, who has successfully completed the course, knows: - explain the nature of risk communication with regard to the risk and crisis management; - characterize basic theoretical models of risk communication and compare them with each other; - list a wide range of principles, common mistakes and ethical misdeeds of risk communication in selected situations; - explain specific procedures of risk communication with emphasis on the formulation of the message, the messanger, and the media; - explain the differences between normal stress situations and crisis situations with regard to the applicability of risk communication techniques. A student, who has successfully completed the course, is skilled enough to: - search, organize and interpret information relevant to the risk communication; - solve practical problems in crisis communication using particular expertise and procedures; - choose the appropriate form of risk communication management with respect to the specifics of the ongoing crisis situation. A student, who has successfully completed the course, is able to: - co-ordinate risk communication in model situations; - communicate to both professionals and lay people about the nature of professional problems and their own views on how to solve them; - professionally conduct risk communication with regard to its ethical dimension.
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Prerequisites
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The knowledge of the basic principles of security and protection of population, and psychology is an advantage.
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Assessment methods and criteria
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Oral examination, Written examination, Home assignment evaluation, Student performance assessment
The assignment conditions: completion of all tasks submitted. The examination consists in two parts. The oral exam will follow the successful completion of the written test (i.e. to get at least 60% of the points available).
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Recommended literature
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Antušák, Emil. Krizový management : hrozby - krize - příležitosti. Praha: Wolters Kluwer Česká republika, 2009. ISBN 978-80-7357-488-8.
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COOMBS, W. T., HOLLADAY, S. J. The Handbook of Crisis Communication. Chichester: Wiley-Blackwell, 2012.
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Evangelu, Jaroslava Ester. Krizová komunikace : efektivní zvládání krizových a zátěžových situací. Ostrava: Key Publishing, 2013. ISBN 978-80-7418-175-7.
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Heat, R., O'Hair, D. Handbook of Risk and Crisis Communication. London, 2010. ISBN 978-0-8058-5777-1.
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MORGAN, M. G., FISCHHOFF, B., BOSTROM, A., ATMAN, C. J. Risk Communication: A Mental Models Approach. Cambridge: Cambridge University Press, 2002.
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SELLNOW, T. L., SEEGER, M. W. Theorizing Crisis Communication. Chichester: Wiley-Blackwell, 2013.
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Vymětal, Štěpán. Krizová komunikace a komunikace rizika. Praha: Grada, 2009. ISBN 978-80-247-2510-9.
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WALASKI, P. Risk and Crisis Communication: Methods and Messages. Hoboken: John Wiley and Sons, 2011.
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