University of Pardubice
Study programmes & Course catalogue
for academic year 2016/2017
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Course: Marketing of Financial Institutions

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Course title Marketing of Financial Institutions
Course code UMKM/PMAFI
Organizational form of instruction Lecture + Tutorial
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 5
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Slavíček Ondřej, Mgr. Ph.D.
  • Sekerka Bohuslav, prof. RNDr. CSc.
  • Pacáková Viera, prof. RNDr. Ph.D.
Course content
unspecified

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Work with text (with textbook, with book), Methods of individual activities, Skills training
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
Written examination, Home assignment evaluation, Didactic test

Recommended literature
  • GREEN, P.E., TULL, D.S., ALBAUM, G.:. Research for Marketing Decision.. New Jersey: Prentice Hall, Engelwood Cliffs, fifth edition, 1988.
  • HAIR, J.F., BLACK, W.C., BABIN, B.J., ANDERSON, R.E., TATHAM, R.L. Multivariate Data Analysis. New Jersey: Pearson Education, Sixth Edition , 2007.
  • HEBÁK, P., HUSTOPECKÝ, J., PECÁKOVÁ, I., PRŮŠA, M., ŘEZÁNKOVÁ, H., SVOBODOVÁ, A., VLACH, P.:. Vícerozměrné statistické metody (3). Praha: Informatorium, 2005.
  • KOZEL, R.:. Moderní marketingový výzkum.. Praha: Grada Publishing, a.s., 2006.
  • KUBANOVÁ, J.:. Statistické metody pro ekonomickou a technickou praxi. Bratislava: STATIS, 2004.
  • PACÁKOVÁ, V. A KOL. Štatistické metódy pre ekonómov.. Bratislava: IURA Edition, 2009.
  • ŘEZÁNKOVÁ, H.:. Analýza dat z dotazníkových šetření. Praha: Professional Publishing, 2007.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Economics and Administration Study plan (Version): Management of Financial Risks (2015) Category: Economy 3 Recommended year of study:3, Recommended semester: Winter
Faculty: Faculty of Economics and Administration Study plan (Version): Management of Financial Risks (2014) Category: Economy 3 Recommended year of study:3, Recommended semester: Winter
Faculty: Faculty of Economics and Administration Study plan (Version): Management of Financial Risks (2013) Category: Economy 3 Recommended year of study:3, Recommended semester: Winter
University of Pardubice, date of update: 28.10.2025 23:50. Data created for academic year 2016/2017