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Lecturer(s)
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Kožená Marcela, doc. Ing. Ph.D.
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Course content
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Enterprise, company establishment, division of enterprises, association of enterprises. Purchasing and supply activities in the company. Production, technical and economic standards. Quality of products and services, innovation and preparation for the introduction of new products. Sales and marketing activities in the company. Trade and business enterprises, logistics in the company. Securing the operation of the company. Rehabilitation and dissolution of the company. Property and capital structure of the company. Costs, cost functions, calculations. Economic result and cash flow. Investments, basic methods of evaluating the effectiveness of investments. Introduction to business financing, financial analysis. Managerial control approaches, business performance analysis.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book), Methods of individual activities, Skills training
- Writing a seminar paper
- 30 hours per semester
- Home preparation for classes
- 50 hours per semester
- Preparation for an exam
- 56 hours per semester
- Contact teaching
- 14 hours per semester
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Learning outcomes
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The aim of the course is to acquaint the students with basic information about the company and its activities and hereby create the prerequisites for further understanding of the company connections and economic structures.
A student who has successfully completed a subject can: Characterise a business, its legal forms, cooperation and association of economic operators, explain basic processes related to business realities, in particular the supply, production and disposal of products and services, characterise the assets and capital of the business, its structure and record-keeping, explain basic economic quantities with and relationships between areas of the corporate economy, characterise investment, financial and control activities and processes in the business. A student who has successfully completed a course can: Navigate basic legal documents relating to the establishment and operation of different legal forms of the business, navigate basic accounting documents characterising the financial situation in the business, assess the efficiency of in-house processes and the use of input resources, evaluate the performance of the business as a whole and its individual parts using financial indicators, evaluate investment projects based on the use of adequate methods. A student who has successfully completed a course is able to: Use knowledge of business processes and activities to solve professional problems, evaluate the economic situation in the selected organisation.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Oral examination, Written examination, Student performance assessment
A condition for the granting of the credit is the processing of the seminar project on the selected topic. Knowledge and understanding of the substance is required to pass the test.
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Recommended literature
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Zákon č. 455/1991 Sb., o živnostenském podnikání.
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Zákon č. 90/2012 Sb., o obchodních korporacích.
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KOŽENÁ, M. a kol.. Nové trendy v podnikové ekonomice a managementu. Pardubice, 2014.
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KOŽENÁ, M. Podniková ekonomika. 2015.
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KOŽENÁ, M., ŠENEC, A. Nauka o podniku. Pardubice, 2019.
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SCHOLLEOVÁ, H. Podniková ekonomika: sbírka příkladů a případových studií. Praha, 2015.
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SYNEK, M., KISLINGEROVÁ, E. Podniková ekonomika, 6. přepracované vydání. 2015.
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