University of Pardubice
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for academic year 2025/2026
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Course: Strategic Management

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Course title Strategic Management
Course code UPEM/CSTG
Organizational form of instruction Lecture
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Myšková Renáta, prof. Ing. et Ing. Ph.D.
Course content
Conditions requiring strategic management. Content of strategy and strategic management. Principles of strategic thinking. Method of strategy development. Strategic analysis of company environment (external analysis). Strategic analysis of internal environment, resources and company abilities (internal analysis). Creation of scenario of company future development. Strategic decision making, long-term goal setting and its structuring. Strategy realization, content and classification of strategic measures. Implementation of strategic management, control and strategy actualization.

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book)
  • Data/material collection - 9 hours per semester
  • Preparation for an exam - 20 hours per semester
  • Home preparation for classes - 48 hours per semester
  • Contact teaching - 8 hours per semester
  • Individual project - 36 hours per semester
  • Preparation for a credit (assessment) - 10 hours per semester
  • Independent critical reading - 19 hours per semester
Learning outcomes
The aim of the course is to master the principles and methods of strategic management and understand its continuity with tactic and operative management. The course includes the knowledge of strategic management in contemporary turbulent environment and conditions of globalization. Application of strategic management enables small and middle-sized companies to strengthen its competitive position within the long term. The course focuses on the whole process of the company strategy development and realization.
Students will gradually get acquainted with the process of creating and implementing corporate strategy.
Prerequisites
unspecified

Assessment methods and criteria
Oral examination, Written examination, Home assignment evaluation, Student performance assessment

The graded assignment is granted upon completion of the following conditions: attendance at seminars 75 % , completion of the seminar paper and passing the written test including questions on lectured topics. The examination is written.
Recommended literature
  • Fotr, Jiří . Tvorba strategie a strategické plánování : teorie a praxe. Praha: Grada, 2012. ISBN 978-80-247-3985-4.
  • FREEMAN, R. EDWARD:. Strategic Management: A Stakeholder Approach (Paperback) Cambridge University Press, 2010. 292 p. ISBN-10: 0521151740.
  • HANZELKOVÁ, A., KEŘKOVSKÝ,M., VYKYPĚL, O. Strategické řízení. Teorie pro praxi. Praha: C.H.BECK, 2017.. Praha: C.H.BECK, 2017.
  • HITT, M.A., VOLBERDA, W.H., IRELAND, R.D., MORGAN, R.E., HOSKISSON, R.E., REINMOELLER, P.:. Strategic Management. Cengage Learning EMEA, 2011. ISBN 9781408019184.
  • IRELAND, R.D., HOSKISSON, R.E., HITT, M.A.:. The Management of Strategy: Concepts and Cases South-Western College Publishing, 2012. ISBN 9781133584674.
  • MYŠKOVÁ, R. Analytické přístupy pro podporu řízení podniku. Brno. 2022.
  • MYŠKOVÁ, R. Strategický management. 2. vyd.. Pardubice: Univerzita Pardubice, 2020. ISBN 978-80-7395-755-1.
  • ŠPIČKA, J. Finanční analýza organizace z pohledu zájmových skupin.. Praha: C.H.BECK, 2017. ISBN 978-80-7400-664-7.
  • ZUZÁK, R. Strategické řízení podniku.. Praha: Grada, 2011.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
University of Pardubice, date of update: 15.03.2026 23:50. Data created for academic year 2025/2026