|
Lecturer(s)
|
-
Myšková Renáta, prof. Ing. et Ing. Ph.D.
-
Myslivcová Kateřina, Ing. Ph.D.
|
|
Course content
|
Conditions requiring strategic management. Content of strategy and strategic management. Principles of strategic thinking. Method of strategy development. Strategic analysis of company environment (external analysis). Strategic analysis of internal environment, resources and company abilities (internal analysis). Creation of scenario of company future development. Strategic decision making, long-term goal setting and its structuring. Strategy realization, content and classification of strategic measures. Implementation of strategic management, control and strategy actualization.
|
|
Learning activities and teaching methods
|
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book)
- Home preparation for classes
- 36 hours per semester
- Contact teaching
- 36 hours per semester
- Preparation for a credit (assessment)
- 10 hours per semester
- Preparation for an exam
- 20 hours per semester
- Data/material collection
- 10 hours per semester
- Team project
- 20 hours per semester
- Independent critical reading
- 10 hours per semester
- Preparation of a presentation (report)
- 8 hours per semester
|
|
Learning outcomes
|
The aim of the course is to master the principles and methods of strategic management and understand its continuity with tactic and operative management. The course includes the knowledge of strategic management in contemporary turbulent environment and conditions of globalization. Application of strategic management enables small and middle-sized companies to strengthen its competitive position within the long term. The course focuses on the whole process of the company strategy development and realization.
Students will gradually get acquainted with the process of creating and implementing corporate strategy.
|
|
Prerequisites
|
unspecified
|
|
Assessment methods and criteria
|
Oral examination, Written examination, Home assignment evaluation, Student performance assessment
The graded assignment is granted upon completion of the following conditions: attendance at seminars 75 % , completion of the seminar paper and passing the written test including questions on lectured topics. The examination is written.
|
|
Recommended literature
|
-
Fotr, Jiří . Tvorba strategie a strategické plánování : teorie a praxe. Praha: Grada, 2012. ISBN 978-80-247-3985-4.
-
FREEMAN, R. EDWARD:. Strategic Management: A Stakeholder Approach (Paperback) Cambridge University Press, 2010. 292 p. ISBN-10: 0521151740.
-
HANZELKOVÁ, A., KEŘKOVSKÝ, M., VYKYPĚL, O. Strategické řízení. Teorie pro praxi. 3. vyd.. Praha: C. H. BECK, 2017.
-
HITT, M.A., VOLBERDA, W.H., IRELAND, R.D., MORGAN, R.E., HOSKISSON, R.E., REINMOELLER, P.:. Strategic Management. Cengage Learning EMEA, 2011. ISBN 9781408019184.
-
IRELAND, R.D., HOSKISSON, R.E., HITT, M.A.:. The Management of Strategy: Concepts and Cases South-Western College Publishing, 2012. ISBN 9781133584674.
-
KEŘKOVSKÝ, VYKYPĚL.:. Strategické řízení. Praha: C. H. Beck, 2003.
-
MYŠKOVÁ, R. Analytické přístupy pro podporu řízení podniku. Brno. 2022.
-
ŠPIČKA, J. Finanční analýza organizace z pohledu zájmových skupin.. Praha: C. H. BECK, 2017.
-
ZUZÁK, R. Strategické řízení podniku. Praha. 2011.
|