Course title | Public Relations |
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Course code | UPEM/PPUB |
Organizational form of instruction | Lecture + Tutorial |
Level of course | Bachelor |
Year of study | not specified |
Semester | Summer |
Number of ECTS credits | 3 |
Language of instruction | Czech |
Status of course | Compulsory-optional, Optional |
Form of instruction | Face-to-face |
Work placements | This is not an internship |
Recommended optional programme components | None |
Lecturer(s) |
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Course content |
Communication as a social phenomenon. Marketing and methods of public relations. Origin and essence of PR methods. PR and public. Influence on public by means of mass media. Communication in conflict and crisis situation. Communication in crisis situation of a company. Principles of crisis communication. Public opinion and communication. Identity and image. Campaigns, boycotts, pressure groups. Strategic information management. Content analysis of media. Selected examples of communication studies.
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Learning activities and teaching methods |
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Skills training |
Learning outcomes |
The aim of the course is to acquaint the students with one of the most important instruments of communication which is currently indispensable for the recent company in relations with other subjects. Generally, public relations are considered to be a part of marketing mix (promotion), according to any other theories it rather overreach its framework and it is cnsidered to be an instrument of strategic management. This characteristic results mainly from the fact that the main task of public relations is not only to create good relations and positive image of a company but also to prevent, eventually solve effectively conflict and crisis situations.
A student will obtain knowledge of the tasks of public relations and the possibilities and forms of its correct implementation. The student will receive an overview of the importance of creating good public relations and the positive image of the company also on prevention, respectively effective solutions to conflict and crisis public relations tools. |
Prerequisites |
unspecified
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Assessment methods and criteria |
Written examination, Home assignment evaluation
The assignment is granted upon completion of the seminar paper and passing the written test. |
Recommended literature |
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Study plans that include the course |
Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
---|---|---|---|---|
Faculty: Faculty of Economics and Administration | Study plan (Version): Security Management in Enterprises (2014) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
Faculty: Faculty of Economics and Administration | Study plan (Version): Security Management in Enterprises (2013) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
Faculty: Faculty of Economics and Administration | Study plan (Version): Enterprise Management (2013) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
Faculty: Faculty of Economics and Administration | Study plan (Version): Economics and Operation in Enterprises (2016) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
Faculty: Faculty of Economics and Administration | Study plan (Version): Economics and Operation in Enterprises (2013) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
Faculty: Faculty of Economics and Administration | Study plan (Version): Enterprise Management (2016) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
Faculty: Faculty of Economics and Administration | Study plan (Version): Economics and Operation in Enterprises (2015) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
Faculty: Faculty of Economics and Administration | Study plan (Version): Security Management in Enterprises (2015) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
Faculty: Faculty of Economics and Administration | Study plan (Version): Enterprise Management (2015) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
Faculty: Faculty of Economics and Administration | Study plan (Version): Economics and Operation in Enterprises (2014) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
Faculty: Faculty of Economics and Administration | Study plan (Version): Enterprise Management (2014) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
Faculty: Faculty of Economics and Administration | Study plan (Version): Security Management in Enterprises (2016) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |