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Lecturer(s)
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Petr Pavel, doc. Ing. Ph.D.
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Kašparová Miloslava, Ing. Ph.D.
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Course content
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unspecified
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Work with text (with textbook, with book), Methods of individual activities
- Preparation for a credit (assessment)
- 10 hours per semester
- Individual project
- 30 hours per semester
- Home preparation for classes
- 66 hours per semester
- Contact teaching
- 14 hours per semester
- Preparation for an exam
- 30 hours per semester
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Learning outcomes
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Prerequisites
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unspecified
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Assessment methods and criteria
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Oral examination, Written examination, Work-related product analysis, Self project defence
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Recommended literature
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Clifton, Brian. Google analytics : podrobný průvodce webovými statistikami. Brno: Computer Press, 2009. ISBN 978-80-251-2231-0.
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Peterson, E. T. Web analytics demystified: A Marketer´s Guide to Understanding How Your Web Site Affects Your Business. 2004.
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Wickham, H., Grolemund, G. R for Data Science - Import, Tidy, Transform, Visualize, and Model Data. 2016.
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