University of Pardubice
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for academic year 2025/2026
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Course: e-Commerce

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Course title e-Commerce
Course code USII/CECM
Organizational form of instruction Lecture
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Bílková Renáta, Ing. Ph.D.
Course content
Electronic business, stages of e-business development Analysis of the Internet market in various areas of business Application of e-commerce in B2C area E-commerce system as an information system - methods of modeling e-commerce systems Analysis and design of electronic commerce, legal requirements of electronic commerce Content management systems, software for creating an online store E-commerce security Security in payment systems Electronic communication and data exchange (EDI, ebXML) Electronic marketing tools and systems SEO and content marketing Web Analytics - basic indicators and usage of Google Analytics for e-commerce analysis processing

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Skills training
  • Home preparation for classes - 45 hours per semester
  • Team project - 24 hours per semester
  • Contact teaching - 3 hours per semester
  • Preparation of a presentation (report) - 17 hours per semester
Learning outcomes
The aim of the course is to provide students with basic terminology and familiarize with the principles of electronic business (e-business) and electronic commerce (e-commerce).
A student who has successfully completed the course can: define e-business and e-commerce; describe e-commerce business models; be familiar with e-commerce legislation; define business and functional requirements for the implementation of the online store; be well informed in the field of creation and use of internet commerce portals; understand electronic payment transactions, including their security; explain and use the basic principles of internet marketing; analyze basic e-commerce statistics. A student who has successfully completed the course will: work with tools for creating e-commerce portals; design and build a simple functional e-commerce; specify legislative requirements for e-commerce projects; to design the basic marketing strategy of the e-shop. A student who has successfully completed the course is able to: integrate basic knowledge of information technology and basic economic categories with regard to e-commerce; include consideration of their legal dimension in problem solving; communicate comprehensively and convincingly to professionals and lay people about the nature of professional problems and their own opinion on their solution.
Prerequisites
unspecified

Assessment methods and criteria
Home assignment evaluation, Self project defence, Presentation

Student obtain a credits after submission of correspondence tasks in due time and successful defense of semester project.
Recommended literature
  • Online marketing. Brno: Computer Press, 2014. ISBN 978-80-251-4155-7.
  • BUREŠOVÁ, Jitka. Online marketing: Od webových stránek k sociálním sítím. Praha, 2022.
  • Croxen-John, D., Van Tonder, J. Optimalizace webových stránek: proč si 95 % návštěvníků vašich stránek nic nekoupí a jak to můžete změnit. Brno: Lingea, 2022. ISBN 978-80-7508-716-4.
  • DONÁT, J. E-Business pro manažery.. Praha: Grada Publishing, 2000. ISBN 80-247-9001-7.
  • Chaffey, D., Ellis-Chadwick, F. Digital marketing: strategy, implementation and practice. 2019. ISBN 978-1-292-24157-9.
  • Janouch, Viktor. Internetový marketing. Brno: Computer Press, 2020. ISBN 978-80-251-5016-0.
  • Kaushik, Avinash. Webová analytika 2.0 : kompletní průvodce analýzami návštěvnosti. Brno: Computer Press, 2011. ISBN 978-80-251-2964-7.
  • Kingsnorth, S. Strategie digitálního marketingu: komplexní přístup k budování strategie pro on-line marketing. Brno: Lingea, 2022. ISBN 978-80-7508-714-0.
  • Laudon, K., Traver, K. E-commerce: business, technology, society. Pearson Education, 2012. ISBN 978-027-3761-297.
  • Mikulášková, P., Sedlák, M. Jak vytvořit úspěšný a výdělečný internetový obchod. Brno, 2015. ISBN 978-80-251-4383-4.
  • Suchánek, Petr. E-commerce : elektronické podnikání a koncepce elektronického obchodování. Praha: Ekopress, 2012. ISBN 978-80-86929-84-2.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
University of Pardubice, date of update: 15.03.2026 23:50. Data created for academic year 2025/2026