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Lecturer(s)
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Hub Miloslav, doc. Ing. Ph.D.
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Machek Ivo, Ing.
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Course content
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unspecified
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Skills training
- Contact teaching
- 14 hours per semester
- Home preparation for classes
- 78 hours per semester
- Preparation for an exam
- 48 hours per semester
- Individual project
- 40 hours per semester
- Independent critical reading
- 20 hours per semester
- Data/material collection
- 10 hours per semester
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Learning outcomes
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Prerequisites
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Basic skills at utilization of PC.
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Assessment methods and criteria
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Written examination, Home assignment evaluation, Student performance assessment
Assigment: elaboration of a paper on a given topic. Exam: electronic test with at least 70% success rate. The requirements will be specified in the first tutorial.
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Recommended literature
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Blažek, L. Konkurenceschopnost podniků. Část 1: Sborník příspěvků z mezinárodní konference konané ve dnech 5. a 6. února 2008 v Brně. Brno: Masarykova univerzita., 2008.
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Brabec, F. a kol. Bezpečnost pro firmu, úřad, občana. Praha: Public History, 2001.
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Hasnali, F. et al. Competitive Intelligence - A guide for Your Journey to Best-practice Process. Houston: American Productivity & Quality Center, 2004. ISBN 1928593968.
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Joseph, H., Rodenberg, R. M. Competitive Intelligence and Senior Management.. Delft: Eburon Publishers, 2008.
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Sharp, S. In Competitive intelligence advantage: How to minimize risk, avoid surprises, and grow your business in a changing world.. 0470293179, 2009. ISBN 0470293179.
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