|
Lecturer(s)
|
-
Petr Pavel, doc. Ing. Ph.D.
-
Kašparová Miloslava, Ing. Ph.D.
|
|
Course content
|
unspecified
|
|
Learning activities and teaching methods
|
Monologic (reading, lecture, briefing), Work with text (with textbook, with book), Methods of individual activities
- Team project
- 20 hours per semester
- Home preparation for classes
- 50 hours per semester
- Contact teaching
- 52 hours per semester
- Preparation for an exam
- 28 hours per semester
|
|
Learning outcomes
|
|
|
|
Prerequisites
|
unspecified
|
|
Assessment methods and criteria
|
Oral examination, Written examination, Work-related product analysis, Self project defence
|
|
Recommended literature
|
-
Clifton, Brian. Google analytics : podrobný průvodce webovými statistikami. Brno: Computer Press, 2009. ISBN 978-80-251-2231-0.
-
Peterson, E. T. Web analytics demystified: A Marketer´s Guide to Understanding How Your Web Site Affects Your Business. 2004.
-
Wickham, H., Grolemund, G. R for Data Science - Import, Tidy, Transform, Visualize, and Model Data. 2016.
|