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Lecturer(s)
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Bílková Renáta, Ing. Ph.D.
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Kocúriková Alexandra, Ing.
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Komárková Jitka, prof. Ing. Ph.D.
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Course content
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Electronic business, stages of e-business development Analysis of the Internet market in various areas of business Application of e-commerce in B2C area E-commerce system as an information system - methods of modeling e-commerce systems Analysis and design of electronic commerce, legal requirements of electronic commerce Content management systems, software for creating an online store E-commerce security Security in payment systems Electronic communication and data exchange (EDI, ebXML) Electronic marketing tools and systems SEO and content marketing Web Analytics - basic indicators and usage of Google Analytics for e-commerce analysis processing
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Skills training
- Team project
- 24 hours per semester
- Contact teaching
- 39 hours per semester
- Home preparation for classes
- 10 hours per semester
- Preparation of a presentation (report)
- 17 hours per semester
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Learning outcomes
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The aim of the course is to provide students with basic terminology and familiarize with the principles of electronic business (e-business) and electronic commerce (e-commerce).
A student who has successfully completed the course can: define e-business and e-commerce; describe e-commerce business models; be familiar with e-commerce legislation; define business and functional requirements for the implementation of the online store; be well informed in the field of creation and use of internet commerce portals; understand electronic payment transactions, including their security; explain and use the basic principles of internet marketing; analyze basic e-commerce statistics. A student who has successfully completed the course will: work with tools for creating e-commerce portals; design and build a simple functional e-commerce; specify legislative requirements for e-commerce projects; to design the basic marketing strategy of the e-shop. A student who has successfully completed the course is able to: integrate basic knowledge of information technology and basic economic categories with regard to e-commerce; include consideration of their legal dimension in problem solving; communicate comprehensively and convincingly to professionals and lay people about the nature of professional problems and their own opinion on their solution.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Home assignment evaluation, Self project defence, Presentation
Student obtain a credits after submission of all tasks in due time and successful defense of semester project.
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Recommended literature
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Online marketing. Brno, 2014. ISBN 978-80-251-4155-7.
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Burešová, J. Online marketing: od webových stránek k sociálním sítím. Praha: Grada Publishing, 2022. ISBN 978-80-271-1680-5.
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Croxen-John, D., Van Tonder, J. Optimalizace webových stránek: proč si 95 % návštěvníků vašich stránek nic nekoupí a jak to můžete změnit. Brno: Lingea, 2022. ISBN 978-80-7508-716-4.
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DONÁT, J. E-Business pro manažery.. Praha: Grada Publishing, 2000. ISBN 80-247-9001-7.
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Chaffey, D., Ellis-Chadwick, F. Digital marketing: strategy, implementation and practice. 2019. ISBN 978-1-292-24157-9.
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Janouch, V. Internetový marketing. Brno: Computer Press, 2020. ISBN 978-80-251-5016-0.
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Kaushik, A. Webová analytika 2.0. Brno, 2011. ISBN 978-80-251-2964-7.
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Kingsnorth, S. Strategie digitálního marketingu: komplexní přístup k budování strategie pro on-line marketing. Brno: Lingea, 2022. ISBN 978-80-7508-714-0.
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Laudon, K., Traver, K. E-commerce: business, technology, society. Pearson Education, 2012. ISBN 978-027-3761-297.
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Mikulášková, P., Sedlák, M. Jak vytvořit úspěšný a výdělečný internetový obchod. Brno, 2015. ISBN 978-80-251-4383-4.
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Suchánek, Petr. E-commerce : elektronické podnikání a koncepce elektronického obchodování. Praha: Ekopress, 2012. ISBN 978-80-86929-84-2.
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