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Lecturer(s)
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Jonášová Hana, Ing. Ph.D.
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Course content
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The seminars are focused on the direction and consultations on the project: team building; selection of the form and focus of the project; project preparation and planning; project creation - outputs applicable in practice; defense of the project in the framework of organized presentations. The recommended focus of the projects are in particular: elaboration of a complete visual style, elaboration of a promotional or communication campaign, realization of an exhibition, creation of a documentary publication, etc.
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Learning activities and teaching methods
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Dialogic (discussion, interview, brainstorming), Methods of individual activities, Skills training
- Contact teaching
- 26 hours per semester
- Team project
- 54 hours per semester
- Home preparation for classes
- 30 hours per semester
- Data/material collection
- 30 hours per semester
- Preparation for a credit (assessment)
- 10 hours per semester
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Learning outcomes
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The aim of the course is to enable students to work in direct contact with practice and thus take the opportunity to apply their theoretical knowledge of completed courses in practice. This provides space for one's own creative initiative and deepening of practical professional skills. Students in teams work on a real project under the guidance of a guarantor and possibly an expert from practice.
A student who has successfully completed the course can: respect the rules when creating a multimedia project; assign and implement a multimedia production project; explain and apply the rules of the project creation process; distinguish the various forms and channels used to create presentations; develop a proposal for the content of multimedia communication; list the differences between individual graphic and presentation tools, and characterize the advantages and disadvantages of this use. A student who has successfully completed the course will be able to: define requirements for the selected type and channels of the presentation; design and modify the presentation to conform to the typographic convention; identify possible deficiencies and propose their elimination according to the given requirements; process information in the form of a clear and understandable presentation; present outputs. A student who has successfully completed the course is able to: design the appearance and structure of the presentation based on the rules; decide on the appropriateness of using appropriate tools and presentation channels on the basis of a framework assignment; communicate clearly and convincingly to professionals and lay people information about the nature of professional problems and their own opinion on their solution; independently expand their knowledge, skills and competences; clearly summarize the views of other team members and implement them in solving the problem.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Home assignment evaluation, Student performance assessment, Self project defence
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Recommended literature
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HORNÝ S. a kol. Úvod do multimédií.. Praha, 2013.
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JONÁŠOVÁ H. Základy prezentace informací-díl 1. Pardubice, 2008.
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KOGON, K. Přesvědčivé vystupování jako konkurenční výhoda.. Praha, 2016.
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VYMĚTAL, J. Průvodce úspěšnou komunikací - efektivní komunikace v?praxi.. Praha, 2008.
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