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Lecturer(s)
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Chrastina Tomáš, Ing.
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Jonášová Hana, Ing. Ph.D.
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Bílková Renáta, Ing. Ph.D.
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Olivová Lenka, Ing.
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Course content
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Basic elements and importance of multimedia Computer platforms and technologies for multimedia Analog and digital devices Communication theory, information and knowledge Importance of visual communication and multimedia in practice Planning and strategy of multimedia project creation Media products and their meanings Basic design principles Perception of colors and shapes, color models Use of multimedia in a corporate environment Multimedia projects in practice
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Methods of individual activities, Skills training
- Data/material collection
- 15 hours per semester
- Contact teaching
- 52 hours per semester
- Preparation of a presentation (report)
- 15 hours per semester
- Team project
- 43 hours per semester
- Independent critical reading
- 15 hours per semester
- Home preparation for classes
- 10 hours per semester
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Learning outcomes
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The aim of the course is to acquaint students with the possibilities, meaning, elements, principles, technologies and basic attributes of individual media components.
A student who has successfully completed the course can: define basic communication models; characterize the basic principles of visual communication; describe the process of creating complex multimedia projects; choose the appropriate multimedia method of communication according to the content and purpose of the communication; explain and exploit the effects of individual multimedia elements; A student who has successfully completed the course will: propose a basic strategy for creating a multimedia project; work with tools for creating multimedia elements; determine what means to use for internal or external presentation of information in business practice; design and create a simple multimedia presentation of the company; A student who has successfully completed the course is able to: integrate basic knowledge of information technology and communication strategy with regard to the company's multimedia presentation; communicate comprehensively and convincingly to professionals and lay people about the nature of professional problems in the field of visual presentation of the company and their own opinion on their solution. discuss the relationship of multimedia, news and current affairs.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Home assignment evaluation, Self project defence, Presentation
Student obtain a credits after submission of all tasks in due time and successful defense of semester project.
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Recommended literature
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Duarte, Nancy. Slajdologie : tajemství tvorby skvělých prezentací. Brno: BizBooks, 2012. ISBN 978-80-265-0009-4.
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Horný, Stanislav. Praktická učebnice tvorby firemního stylu. Praha: Professional Publishing, 2016. ISBN 978-80-906594-3-8.
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Horný, Stanislav. Praktická učebnice tvorby multimediálního obsahu. 2018. ISBN 978-80-88260-29-5.
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Horný, Stanislav. Úvod do multimédií. 2013. ISBN 978-80-245-1987-6.
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Chapman, Nigel. Digital multimedia. Chichester: John Wiley & Sons, 2000. ISBN 0-471-98386-1.
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Rafajová, A. Zvuky v reklamě. Plzeň: Vydavatelství a nakladatelství Aleš Čeněk, 2017. ISBN 978-80-7380-673-6.
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Schellmann, Bernhard. Média : základní pojmy, návrhy, výroba. Praha: Europa - Sobotáles, 2004. ISBN 80-86706-06-0.
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