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Course: Public Relations and Spokesperson´s Role

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Course title Public Relations and Spokesperson´s Role
Course code KLKS/PRRTM
Organizational form of instruction Seminary
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Nováková Zuzana, PhDr.
Course content
unspecified

Learning activities and teaching methods
Dialogic (discussion, interview, brainstorming), Skills training
Learning outcomes
Prerequisites
unspecified
KLKS/PUBR1
----- or -----
KLKS/PUBR2

Assessment methods and criteria
Oral examination, Home assignment evaluation

Recommended literature
  • BAJČAN, R. Techniky Public Relations aneb Jak pracovat s médii. Praha, 2003.
  • KOHOUT, J. Veřejné mínění, image a metody Public Relations. Praha, 1999.
  • LENZ, V. Tiskově letem mluvčího světem. Praha, 2010.
  • NĚMEC, P. Public relations - komunikace v konfliktních a krizových situacích. Praha, 1999.
  • NĚMEC, P. Public relations - praxe komunikace s veřejností. Praha, 1996.
  • POSPÍŠIL, P. Efektivní Public Relations a media relations. Praha, 2002.
  • SAUNDERS, B., RAE, A. C. Jak blufovat v public relations. Praha, 1995.
  • ŠÁLEK, M., FEŘTEK,T. Novináři nejsou zlí - Mediální rukověť pro neziskové organizace. Praha, 2001.
  • ŠIMURKA, D. Mluvte jako mluvčí. Praha, 2009.
  • VĚRČÁK, V., GIRGAŠOVÁ, J., LIŠKAŘOVÁ, R. Media relations není manipulace. Praha, 2004.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Arts and Philosophy Study plan (Version): Historical and Literary Studies (2013) Category: History courses 3 Recommended year of study:3, Recommended semester: Winter
Faculty: Faculty of Arts and Philosophy Study plan (Version): Historical and Literary Studies (2013) Category: History courses 3 Recommended year of study:3, Recommended semester: Winter
University of Pardubice, date of update: 29.05.2024 23:50.