Course: Media, Communication and Anthropology

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Course title Media, Communication and Anthropology
Course code KSKA/MKAN
Organizational form of instruction Seminar
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 5
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Samek Tomáš, Mgr. M.A., Ph.D.
  • Petráň Tomáš, doc. MgA. Ph.D.
Course content
Introduction, basic terminology. Communication (interpersonal, intrapersonal, non-verbal, mass). Phases of human communication development. History of the media (press, film, radio, TV, computers). Theory and effects of mass communication. Ethnography of communication. Anthropology - script, symbols. Time and space. Ethnic stereotypes in the media. Journalistic methods applied in anthropology (report, biography, etc.).

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book), Skills training, Stimulating activities (simulation, games, drama)
Learning outcomes
The objective of the course is to introduce the students to the forms of human communication (development and types of communication), to the influence of media on shaping of social reality and mainly to the stereotypes of ethnics and ethnic minorities presentation. Concrete examples will be used to study the application of journalistic methods in anthropology. Note: The course complements the Introduction to visual anthropology course.
Concrete examples will be used to study the application of journalistic methods in anthropology.
Prerequisites
Introductory course, no special requirements.
KSKA/TEET
----- or -----
KSKA/TEETH

Assessment methods and criteria
Written examination, Student performance assessment, Work-related product analysis

Attendance at the seminars, max. 3 absences. Review of "Jeden svět" film festival in Pardubice. Presentation. Test.
Recommended literature
  • CLIFFORD, J., MARCUS F. Writing Culture. London, 1986.
  • GIDDENS, A. Sociologie. Praha: Argo, 1999.
  • HOMOLÁČ, J., KARHANOVÁ, K., NEKVAPIL, J. Obraz Romů ve středoevropských masmédiích po roce 1989. Brno, 2003.
  • KUNCZIK, M. Základy masové komunikace. Praha: Karolinum, 1995.
  • RAMONET, I. Tyranie médií. Praha: Mladá fronta, 2003.
  • SALZMANN, Z. Jazyk, kultura a společnost. Úvod do lingvistické antropologie. Český lid - suplement 83/, 1996.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester