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Lecturer(s)
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Jech Jakub, Ing. Ph.D.
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Kopáčková Hana, doc. Ing. Ph.D.
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Komárková Jitka, prof. Ing. Ph.D.
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Černikovaite Migle Eleonora, Assoc. prof.
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Naffakhi-Charfeddine Haifa, Assoc. prof.
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Lubacha Judyta, Dr.
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Course content
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Tools and Methods to Develop an Agile Digital Mindset Navigating Entrepreneurial Landscapes: Effectuation and Design Thinking Geomarketing Innovation systems The Role of Social Media in Digitalization Decision-making processes
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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The aim of BIP DIGI is to experience the process of setting digitalization strategy in the testing environment without real-life consequences. By formulating and presenting their digitalization strategy, students can prepare for their managerial and enterpreneurial roles. Students will leanr what are the new technologies being used to increase company/business efficiency, (e.g. increase turnover, speed up delivery, customer service, company staffing, new product creation, manufacturing process improvements, etc.), how to develop Agile Digital Mindset, and how to decide, which technology is the best for their business. Used tools: 1. Tools and Methods to Develop an Agile Digital Mindset 2. Navigating Entrepreneurial Landscapes: Effectuation and Design Thinking 3. Geomarketing 4. Innovation systems 5. The Role of Social Media in Digitalization 6. Decision-making processes
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Prerequisites
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Undergraduate and postgraduate students who want to get into the secrets of the digital world of companies in an interactive way.
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Assessment methods and criteria
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unspecified
Basic understanding of any organization (company or NGO), for which the digitalization strategy will be formulated. The choice of the company is entirely up to each student.
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Recommended literature
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