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Course: Marketing and Business Activities

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Course title Marketing and Business Activities
Course code FES/DMOA
Organizational form of instruction Lecture
Level of course Doctoral
Year of study not specified
Semester Winter and summer
Number of ECTS credits 10
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Kožená Marcela, doc. Ing. Ph.D.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • HADRABA, J. Marketing. - tvorba inovací produktů.. Praha: Vydavatelství a nakladatelství, Aleš Čeněk, s. r. o., 2004.
  • KOTLER, P., KELLER, K., L. Marketing management.. Praha: Grada Publishing, 2006.
  • PALMER, A.:. Introduction to Marketing: Theory and Practice.. Oxford: Oxford University Press,, 2004. ISBN 8072262511.
  • PITRA, Z. Management inovačních aktivit.. Praha: Professional Publishing, 2006.
  • VACULÍK, J. A KOL. Marketing - základy a postupy.. Brno: Computer Press Brno, 2001.
  • VACULÍK, J. a kol.:. Marketingové řízení.. Pardubice: Univerzita Pardubice, 2005.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Economics and Administration Study plan (Version): Management (2013) Category: Economy - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Economics and Administration Study plan (Version): Management (2013) Category: Economy - Recommended year of study:-, Recommended semester: -
University of Pardubice, date of update: 03.06.2024 23:50.