| Course title | Marketing and Business Activities |
|---|---|
| Course code | FES/HMOA |
| Organizational form of instruction | Lecture + Seminary |
| Level of course | Doctoral |
| Year of study | not specified |
| Semester | Winter and summer |
| Number of ECTS credits | 15 |
| Language of instruction | Czech |
| Status of course | Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
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| Course content |
|
unspecified
|
| Learning activities and teaching methods |
| unspecified |
| Learning outcomes |
|
The subject matter is aimed at broadening and deepening the new knowledge of the marketing management of a business with an accent mainly on: Marketing strategy, planning methods, product mix, threat of product innovation and communication mix as an essential tool of the enterprise's innovation policy and new approaches to the form of sales.
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| Prerequisites |
|
unspecified
|
| Assessment methods and criteria |
|
unspecified
|
| Recommended literature |
|
| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
|---|