| Course title | Selected Chapters from Marketing |
|---|---|
| Course code | FES/AVSM |
| Organizational form of instruction | no contact |
| Level of course | Doctoral |
| Year of study | not specified |
| Semester | Winter and summer |
| Number of ECTS credits | 10 |
| Language of instruction | English |
| Status of course | Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
|
| Course content |
|
1. Analysis of influences acting at customer decision-making process 2. Market Segmentation 3. Decision-making processes and sources of information 4. Organizational decision-making process 5. Models of Customer behaviour 6. Communication and customer 7. Theory of international trade 8. Reasons for firm activities in abroad 9. Foreign markets research and analysis 10. Methods of admittance to foreign markets 11. Marketing mix for enterprise activities in abroad 12. Organization of foreign trade activities
|
| Learning activities and teaching methods |
| unspecified |
| Learning outcomes |
|
The aim of the subject is to get post-graduate students acquainted with parts of marketing that are not usually the component part (in our environment) of a normal university course. It concerns the Consumer Behaviour and International Marketing. Consumer behaviour must be the initial point of every strategy especially in consumption goods sphere. International Marketing will become the indispensable discipline especially of small and dependent economics - to which the Czech Republic belongs - in the period of the market globalisation. The sense of the subject is current processes understanding enabling their utilization by post-graduate students.
|
| Prerequisites |
|
unspecified
|
| Assessment methods and criteria |
|
unspecified
|
| Recommended literature |
|
| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Economics and Administration | Study plan (Version): Informatics within Public Administration (2013) | Category: Economy | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Informatics in Public Administration (2014) | Category: Economy | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Informatics within Public Administration (2013) | Category: Economy | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Informatics in Public Administration (2014) | Category: Economy | - | Recommended year of study:-, Recommended semester: - |