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Lecturer(s)
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Šebek Jan, Mgr.
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Lovas Mark Joseph, Ph.D.
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Podlásková Irena, Mgr.
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Course content
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Language and culture Intercultural Aspects of Business. Multicultural environment. Cross-cultural critical situation. Evaluation of critical moments in cross-cultural interactions. Social Interaction in the business environment. Aspects of politeness in business interaction. Marketing motives and market forces. Global Markets.
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Learning activities and teaching methods
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Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book), Řízená praxe
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Learning outcomes
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The student is able to communicate interactively at C1 level, is versed in using extended Business and Academic English vocabulary. C1/BE: Speaking: interactivity, distinguishing register. Reading: mastering reading techniques, advanced use of dictionaries and sources of information. Writing: respecting style and register. Listening: comprehension of commonly mediated types of listening (Working English).
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Prerequisites
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- for non-native speakers Communicative competence: CEFR B2+ in general English.
JC/EPAEH
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Assessment methods and criteria
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Student performance assessment, Oral performance analysis
Portfolio of assignments submitted by a given date.
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Recommended literature
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Lane, Sarah. Instant academic skills : a resource book of advanced-level academic skills activities. Cambridge: Cambridge University Press, 2011. ISBN 978-0-521-12162-0.
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Madford, M. Business Advantage Advanced.
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McCarthy, Michael. Academic vocabulary in use. Cambridge: Cambridge University Press, 2008. ISBN 978-0-521-68939-7.
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