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Lecturer(s)
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Slee Jonathan Julian
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Podlásková Irena, Mgr.
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Pató Attila Béla, PhDr. Ph.D.
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Šebek Jan, Mgr.
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Koblížková Andrea, Ing. Ph.D.
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Course content
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Language and culture Intercultural Aspects of Business. Social Interaction in the business environment. Aspects of politeness in business interaction. Marketing motives and market forces. The global student. Standardized didactic test measuring the level of acquisition of the course content.
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Learning activities and teaching methods
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Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book), Skills training, Stimulating activities (simulation, games, drama)
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Learning outcomes
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Based on the characteristics of the entry level of B1+, the aim of the study subject is providing the extension of general vocabulary and its enrichment in terms of the relevant terminology, the practise of the corresponding language means and obtaining the skills (speaking, writing, listening and reading) applicable both in the area of general language as well as the language for specific purposes, expected at the level B2.
At the end of the study subject, the student will be able to use English language in the following ways: to use relevant language means, both in the spoken and written form of the company communication; to describe the basic structure of supply-chain management; to characterise the basic aspects of marketing; to decide which language expressions are adequate in the particular context of their use. At the end of the study subject, the student will be able to use the acquired B2 language means in order to: understand longer speeches and lectures; understand the articles and news, in which the authors demonstrate their specific viewpoints; express himself/herself within a broad range of topics related to his/her interests, including the explanation of his/her perspective and stating the advantages and disadvantages of various solutions; summarise the information from various sources and to structure the main arguments in written form At the end of the study subject, the student will be generally able: to get the basic orientation in complex communicative situations in the foreign-language context; to use a sufficiently broad range of vocabulary to express his/her viewpoint related to his/her study field and within the general topics; to communicate with a sufficiently high level of language accuracy.
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Prerequisites
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- for non-native speakers Communicative competence: CEFR B1+ in general English.
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Assessment methods and criteria
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Home assignment evaluation, Oral performance analysis, Student portfolio analysis
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Recommended literature
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Koester, A. Business Advantage Intermediate.
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Lane, S. Instant Academic Skills. ISBN 9780521121620.
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