Course: Grounding of Electronic Business

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Course title Grounding of Electronic Business
Course code KDMML/AZEOP
Organizational form of instruction Lecture + Lesson
Level of course Bachelor
Year of study 2
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Zákorová Eva, Ing. Ph.D.
  • Švadlenka Libor, doc. Ing. Ph.D.
  • Gottwald Dalibor, Ing. Ph.D.
Course content
Basic terms of e-business. Forms of realization of commerce in virtual reality. Internet and his role in terms of e-business. Rating different ways joining the e-business. Czech and European strategic paper from areas e-business. Legal framework electronic traffic. Financial operations on e-business. Electronic banking. Cryptography, firewalls, etc. Electronic commerce in business operations. Bleachers development e-business. Application of marketing in virtual reality. Close - summary.

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Skills training
  • unspecified - 8 hours per semester
  • unspecified - 39 hours per semester
  • unspecified - 10 hours per semester
  • unspecified - 25 hours per semester
  • unspecified - 8 hours per semester
Learning outcomes
The aim is to inform students about basic principles of electronic business.
After passing the subject the student is able to orientate himself in basic terms related to realization of business through internet. He knows possibilities of internet connection. He understands business models of electronic business. He knows basic principles of financial transactions realization through internet including their security. He knows Czech and European strategic documents and legal regulations concerning electronic business. He knows basic principles of mobile commerce and internet marketing.
Prerequisites
Basic knowledge in informatics, marketing and management is assumed.

Assessment methods and criteria
Oral examination, Written examination, Home assignment evaluation

In the course of the term and at the final examination the student must prove that he is able to understand solved problems. Within seminars he must elaborate semestral project consisting in creation of electronic business of a fictive firm. Students will be informed about detailed requirements in the first week of the term.
Recommended literature
  • HLAVENKA, J. Dělejte byznys na Internetu. Praha: Computer Press, 2001. ISBN 80-722-637-14.
  • Kosiur, David. Elektronická komerce : principy a praxe. Praha: Computer Press, 1998. ISBN 80-7226-097-9.
  • POUR, J. a kolektiv. Informační systémy a elektronické podnikání. Praha: VŠE, 2001. ISBN 80-245-0227-5.
  • Sculley, Arthur B. B2B Internetová tržiště : revoluce v obchodování mezi firmami. Praha: Grada, 2001. ISBN 80-247-0081-6.
  • Švadlenka, L., Madleňák, R. Elektronické obchodování. Praha, 2007. ISBN 80-86530-40-X.
  • Tondr, Luděk. Podnikáme s Internetem. Praha: Computer Press, 2002. ISBN 80-7226-729-9.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Transport Engineering Study plan (Version): Transport Management, Marketing and Logistics (2014) Category: Transportation and communications 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Transport Engineering Study plan (Version): Transport Management, Marketing and Logistics (2013) Category: Transportation and communications 2 Recommended year of study:2, Recommended semester: Summer