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Lecturer(s)
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Švadlenka Libor, doc. Ing. Ph.D.
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Gottwald Dalibor, Ing. Ph.D.
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Zákorová Eva, Ing. Ph.D.
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Course content
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Basic terms of e-business. Business model of e-business. Internet and his role in terms of e-business. Rating different ways joining the e-business. Czech and European strategic paper from areas e-business. Legal framework electronic traffic. Financial operations on e-business. Electronic banking. Safeness of electronic business. Electronic B2B market. Bleachers development e-business. Internet marketing.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Skills training
- unspecified
- 52 hours per semester
- unspecified
- 10 hours per semester
- Individual project
- 10 hours per semester
- unspecified
- 35 hours per semester
- unspecified
- 12 hours per semester
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Learning outcomes
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The aim is to inform students about basic principles of electronic business.
After passing the subject the student is able to orientate himself in basic terms related to realization of business through internet. He knows possibilities of internet connection. He understands business models of electronic business. He knows basic principles of financial transactions realization through internet including their security. He knows Czech and European strategic documents and legal regulations concerning electronic business. He knows basic principles of mobile commerce and internet marketing.
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Prerequisites
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Basic knowledge in informatics, marketing and management is assumed.
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Assessment methods and criteria
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Oral examination, Written examination, Home assignment evaluation
In the course of the term and at the final examination the student must prove that he is able to understand solved problems. Within seminars he must elaborate semestral project consisting in creation of electronic business of a fictive firm. Students will be informed about detailed requirements in the first week of the term.
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Recommended literature
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Hlavenka, Jiří. Dělejte byznys na Internetu : jak využít Internet k prospěchu firmy i jednotlivce. Praha: Computer Press, 2000. ISBN 80-7226-371-4.
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Chaffey, Dave . Internet marketing : strategy, implementation and practice. Harlow: Pearson Prentice Hall, 2009. ISBN 978-0-273-71740-9.
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Laudon, Kenneth C.. E-commerce 2012 : business, technology, society. Boston: Pearson Education, 2012. ISBN 978-0-273-76129-7.
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POUR, J. a kolektiv. Informační systémy a elektronické podnikání. Praha: VŠE, 2001. ISBN 80-245-0227-5.
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Sculley, Arthur B. B2B Internetová tržiště : revoluce v obchodování mezi firmami. Praha: Grada, 2001. ISBN 80-247-0081-6.
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Švadlenka, L., Husák, J. Elektronické obchodování - studijní opora. Pardubice, 2014.
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Švadlenka, L., Madleňák, R. Elektronické obchodování. Praha, 2007. ISBN 80-86530-40-X.
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Tondr, Luděk. Podnikáme s Internetem. Praha: Computer Press, 2002. ISBN 80-7226-729-9.
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