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Lecturer(s)
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Švadlenka Libor, doc. Ing. Ph.D.
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Course content
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Basic terms of e-business. Business model of e-business. Internet and his role in terms of e-business. Rating different ways joining the e-business. Czech and European strategic paper from areas e-business. Legal framework electronic traffic. Financial operations on e-business. Electronic banking. Safeness of electronic business. Electronic B2B market. Bleachers development e-business. Internet marketing. Close - summary.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Skills training
- Preparation for an exam
- 35 hours per semester
- Preparation of a presentation (report)
- 15 hours per semester
- Data/material collection
- 0 hours per semester
- Individual project
- 22 hours per semester
- Contact teaching
- 16 hours per semester
- Home preparation for classes
- 32 hours per semester
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Learning outcomes
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The aim is to inform students about basic principles of electronic business.
After passing the subject the student is able to orientate himself in basic terms related to realization of business through internet. He knows possibilities of internet connection. He understands business models of electronic business. He knows basic principles of financial transactions realization through internet including their security. He knows Czech and European strategic documents and legal regulations concerning electronic business. He knows basic principles of mobile commerce and internet marketing.
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Prerequisites
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Basic knowledge in informatics, marketing and management is assumed.
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Assessment methods and criteria
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Oral examination, Written examination, Home assignment evaluation
During the semester and at the final exam, the student must demonstrate an understanding of the problems being solved. The student must prepare an essay, participate in a seminar discussion, and successfully pass the final semester test. The students will be fully informed of all conditions during the introductory meeting.
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Recommended literature
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HLAVENKA, J. Dělejte byznys na Internetu. Praha: Computer Press, 2001. ISBN 80-722-637-14.
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Hlavenka, Jiří. Dělejte byznys na Internetu : jak využít Internet k prospěchu firmy i jednotlivce. Praha: Computer Press, 2000. ISBN 80-7226-371-4.
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POUR, J. a kolektiv. Informační systémy a elektronické podnikání. Praha: VŠE, 2001. ISBN 80-245-0227-5.
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Sculley, Arthur B. B2B Internetová tržiště : revoluce v obchodování mezi firmami. Praha: Grada, 2001. ISBN 80-247-0081-6.
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Švadlenka, Libor. Elektronické obchodování. Pardubice: Institut Jana Pernera, 2007. ISBN 978-80-86530-40-6.
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Tondr, Luděk. Podnikáme s Internetem. Praha: Computer Press, 2002. ISBN 80-7226-729-9.
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