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Lecturer(s)
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Krejčík Tomáš, Mgr.
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Medunová Gabriela, Mgr. MBA, DBA
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Course content
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Principles of management and its structure Organizational behaviour and organizational structure Personnel management in health care Management of health care Marketing of health care services Techniques of strategic analysis. Applying for a job, Labour Code. Labour market.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book)
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Learning outcomes
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The aim of the subject is to gain knowledge of management and economics: to become familiar with the nature and structure of management in terms of managerial functions and in terms of levels and subjects of management while taking into account the specifics of health care.
Students know the issue of organization of healthcare facilities, marketing of health services, personnel management, managerial hospital information systems, and management of quality in health care. They will be able to perform a basic analysis of financing and evaluation of health care systems. They will become familiar with business economics, which tracks mutual economic relations and connections in a given facility as well as its surroundings and provides practical guidelines for real activities. They will be able to use this knowledge, give reasons for its use, and defend it.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Didactic test
50 % compulsory attendance in lectures. 80 % compulsory attendance in seminars. Passing a written test.
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Recommended literature
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Řízení zdravotnických organizací . Rumburk: SZdŠ a OA , 2014. ISBN 978-80-86409-43-6.
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BOROVSKÝ, J.; SMOLKOVÁ E. Marketing ve zdravotnictví.. 2. přeprac. vyd. V Praze: České vysoké učení technické, 2011. ISBN 978-80-01-05413-0.
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BRABCOVÁ, I.; BÁRTLOVÁ, S. Management v ošetřovatelské praxi. 1. vyd. Praha: Nakladatelství Lidové noviny, 2015.
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HEKELOVÁ, Z. Manažerské znalosti a dovednosti pro sestry. 1. vyd., Praha: Grada, 2012. ISBN 978-80-247-4032-4.
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Hospodková, Petra. Řízení lidských zdrojů ve zdravotnictví. Praha. 2024.
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Klímová, Marie. Management zdravotnických služeb. České Budějovice: Jihočeská univerzita v Českých Budějovicích, Zdravotně sociální fakulta, 2019. ISBN 978-80-7394-777-4.
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Plevová, Ilona. Management v ošetřovatelství. Praha: Grada, 2012. ISBN 978-80-247-3871-0.
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ZLÁMAL, J. a kol. Management zdravotnictví I.. Computer Media s.r.o., 2018. ISBN 978-80-7402-375-0.
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ZLÁMAL, J. VOMÁČKA, J. MIKSOVÁ, Z. Základy managementu pro posluchače zdravotnických oborů.. Olomouc: Computer Media, 2014.
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Zlámal, Jaroslav. Management . Prostějov: Computer Media, 2020. ISBN 978-80-7402-421-4.
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