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Lecturer(s)
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Myšková Renáta, prof. Ing. et Ing. Ph.D.
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Žďára Jaroslav, PhDr. Ph.D.
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Course content
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Principles of strategic management Vision, mission, and strategy of a healthcare facility Strategic analysis methods for assessing external environment of a healthcare facility Strategic analysis methods for assessing internal environment of a healthcare facility SWOT analysis and strategy selection, strategy implementation in a healthcare facility Strategic planning in a healthcare facility Strategic control Mission, vision, strategy, setting strategic goals, cascading them and ways to create them Application of strategic analysis methods focused on external environment of a healthcare organisation Application of strategic analysis methods focused on internal environment of a healthcare organization and preparation of a SWOT analysis Selecting and implementing an appropriate strategy Developing a strategic plan for a healthcare organisation
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Learning activities and teaching methods
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Dialogic (discussion, interview, brainstorming)
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Learning outcomes
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The aim of the course is to teach students the principles and methods of strategic business management (including strategic analyses to identify strengths, weaknesses, opportunities and threats for a specific healthcare facility or institution). The course focuses on the entire process of developing and implementing corporate strategy.
Students know and apply the principles and methods of strategic enterprise management.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Oral examination
Specified compulsory attendance at lectures and seminars Passing a written test or oral examination as decided by the course guarantor.
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Recommended literature
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FOTR, J. Tvorba strategie a strategické plánování: teorie a praxe. Praha: Grada, 2012. ISBN 978-80-247-3985-4.
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HANZELKOVÁ, A., KEŘKOVSKÝ,M., VYKYPĚL, O. Strategické řízení. Teorie pro praxi. Praha: C.H.BECK, 2017.. Praha: C.H.BECK, 2017.
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HITT, M. A., VOLBERDA, W. H., IRELAND, R. D., MORGAN, R. E., HOSKISSON, R. E., REINMOELLER, P. Strategic Management. Cengage Learning EMEA, 2011. ISBN 9781408019184.
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Myšková, Renáta. Strategický management. Pardubice: Univerzita Pardubice, 2014. ISBN 978-80-7395-755-1.
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