University of Pardubice
Study programmes & Course catalogue
for academic year 2016/2017
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Course: Introduction to Media Work and Journalistic Ethics II

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Course title Introduction to Media Work and Journalistic Ethics II
Course code KLKS/MPE2
Organizational form of instruction Lecture + Seminar
Level of course Bachelor
Year of study 2
Semester Summer
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Jelínková Lucie, Mgr.
  • Hofmanová Věra, Mgr.
Course content
Choice of topics; evaluation of the importance of information. Copy reading, choice and arrangement of news in newspaper, radio, television. Graphics of printed media. Photographs in reporting and publishing. Journalistic codex, truthfulness, credibility. Objectivity and balance of journalistic information. Censorship. Protection of sources of information. Print laws. Personality protection vs. freedom of the word and freedom of manifestation. Law of free access to information. Advertisement as a social phenomenon; ethics of propagation and advertisement. Press agents. Public relations and public opinion.

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book), Skills training, Graphic and art activities
Learning outcomes
The aim of this course is to teach students to apply creatively the knowledge of journalistic genres, reporting and publishing for printed media, radio and television broadcasting, and Internet media.
Students will develop their own opinion-making processes and oral or written presentations in public.
Prerequisites
unspecified
KLKS/MPE1

Assessment methods and criteria
Oral examination, Home assignment evaluation, Oral performance analysis, Work-related product analysis, Creative work analysis

Attendance at seminars is obligatory. Credit is dependent on composing three seminar papers from journalistic production: an interview, a television report script, and a page on one topic for printed media on a topical issue. The examination will check the knowledge gained from the contents of the courses MPE1 and MPE2. During the examination, the student is expected to defend, in an expert discussion, their written seminar papers from journalistic production.
Recommended literature
  • BARTOŠEK, J. Žurnalistika. Olomouc: Středisko distančního vzdělávání FF Univerzity Palackého v Olomouci, 1997.
  • BENDA, J. Vlastnictví periodického tisku v České republice v letech 1989-2006. Praha: Karolinum, 2007.
  • BURTON, G.; JIRÁK, J. Úvod do studia médií. Brno: Barrister and Principal, 2003.
  • ČAPEK, Karel. Jak se co dělá. Sloupky.. Praha: Československý spisovatel, 1973.
  • ČMEJRKOVÁ, Světla - HAVLÍK, Martin - HOFFMANOVÁ, Jana. Styl mediálních dialogů. 1. vyd. Praha: Academia, 2013.
  • DEUZE, Mark. Media Life. Život v médiích. 1. vyd. Praha: Karolinum, 2016.
  • HERCZEG, Jiří. Média a trestní řízení. 1. vyd. Praha: Leges, 2013.
  • CHALOUPKOVÁ, H. Tiskový zákon - Komentář. Praha: C.H.Beck, 2001.
  • CHALOUPKOVÁ, Helena. Tiskový zákon - Komentář. 2. vyd. Praha: C.H.Beck, 2006.
  • CHMEL, Z. Propagace, public relations, média. Brno: Ante Brno s FF Masarykovy univerzity Brno, 1997.
  • JIRÁK, J.; KÖPPLOVÁ, B. Média a společnost - Stručný úvod do studia médií a mediální komunikace. Praha: Portál, 2003.
  • JIRÁK, Jan - KÖPPLOVÁ, Barbara. Média a společnost - Stručný úvod do studia médií a mediální komunikace. 2. vyd. Praha: Portál, 2003.
  • MACEK, Jakub. Média v pohybu. K proměně současných českých publik. 1. vyd. Brno: Masarykova univerzita, 2016.
  • MCQUAIL, Denis. Úvod do teorie masové komunikace. 2. vyd. Praha: Portál, 1999.
  • MCQUAIL, Denis. Žurnalistika a společnost. Praha: Karolinum, 2016.
  • MORAVEC, Václav. Média v tekutých časech. Konvergence audiovizuálních médií v ČR. 1. vyd. Praha: Academia, 2016.
  • NĚMEC, P. Public Relations - Komunikace v konfliktních a krizových situacích. Praha: Management Press, 1999.
  • OSVALDOVÁ, B.; HALADA, J. Encyklopedie praktické žurnalistiky. Praha: Libri, 2002.
  • OSVALDOVÁ, Barbora (ed.). O fejetonu, s fejetonem. 1. vyd. Praha: Karolinum, 2007.
  • OSVALDOVÁ, Barbora (ed.). O komentáři, o komentátorech. 1. vyd. Praha: Karolinum, 2013.
  • PEROUTKA, F. Deníky, dopisy, vzpomínky - nebo jiná kniha komentářů. Praha: Lidové noviny, 1995.
  • POSTMAN, Neil. Ubavit se k smrti. 1. vyd. Praha: Mladá fronta, 1999.
  • TOMANDL, Jan. Jak účinně oslovit média. Media relations v podnikání, správě, kultuře i neziskovém sektoru. 1. vyd. Praha: CPress, 2011.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Arts and Philosophy Study plan (Version): Historical and Literary Studies (2015) Category: History courses 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Arts and Philosophy Study plan (Version): Historical and Literary Studies (2013) Category: History courses 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Arts and Philosophy Study plan (Version): Historical and Literary Studies (2013) Category: History courses 2 Recommended year of study:2, Recommended semester: Summer
University of Pardubice, date of update: 02.11.2024 23:51. Data created for academic year 2016/2017