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Lecturer(s)
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Držková Markéta, Ing. Ph.D.
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Course content
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Type. Composition. Proofing. Copyright. Books. Periodicals. Commercial print. Digital assets of print job.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book), Skills training, Graphic and art activities
- unspecified
- 12 hours per semester
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- 36 hours per semester
- unspecified
- 56 hours per semester
- unspecified
- 6 hours per semester
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Learning outcomes
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The aim of the course is to develop understanding of present typography and its historical development and to clarify dependence of typography, and graphic design generally, on particular technological conditions.
On completion of this course, the student will understand typographic terminology and embrace typographic rules as well as related legislation; student will be able to characterize and correctly use typefaces and other design elements of various types of printed products.
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Prerequisites
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Basic knowledge of mathematics, Czech language and graphic arts, basic computer skills.
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Assessment methods and criteria
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Oral examination, Written examination
The course will be assessed through an examination proving an insight into the complete course contents. The exam consists of three parts: two written tests and an oral exam, whereas 20% of an overall score corresponds to the 1st written test, 50% to the 2nd written test and 30% to the oral exam. The minimum of 50% score is required for passing each of the written tests. To attend the second and third part of the exam (the 2nd written test and the oral exam), passing the preceding parts is required. The minimum of 50% overall score is necessary to complete the course. More details will be given at the lectures.
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Recommended literature
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Beran V. a kol. Aktualizovaný typografický manuál. Kafka Design, 2003. ISBN 80-90-1824-0-2.
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Blažej, Bohuslav. Grafická úprava tiskovin pro IV. ročník SPŠG. Praha: Státní pedagogické nakladatelství, 1990. ISBN 80-04-23201-9.
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Kočička, Pavel. Praktická typografie. Brno: Computer Press, 2004. ISBN 80-7226-385-4.
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Lupton, Ellen. Thinking with type : a critical guide for designers, writers, editors, & students. New York: Princeton Architectural Press, 2004. ISBN 1-56898-448-0.
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Muzika, František. Krásné písmo ve vývoji latinky. Praha: Paseka, 2005. ISBN 80-7185-740-8.
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Prof. RNDr. Marie Kaplanová, CSc. a kolektiv. Moderní polygrafie. 2010. ISBN 978-80-254-4230-2.
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Ptáček M. Češtinářský rádce. Manuál, Náchod, 1996. ISBN 80-90-1824-3-7.
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Slezák M. a kol. Písmo ve výtvarné výchově. SPN, 1989.
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Turtschi, Ralf. Praktische Typografie. Sulgen: Verlag Niggli AG, 1994. ISBN 3-7212-0292-9.
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ÚSTAV PRO JAZYK ČESKÝ. Pravidla českého pravopisu.. Praha: Pansofia, 1993. ISBN 80-901373-6-9.
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Voit P. Encyklopedie knihy. Knihtisk a příbuzné obory v 15.-19.století. Praha, 2006.
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