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Lecturer(s)
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Zemanová Pavlína, Ing. Ph.D.
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Course content
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Principles of strategic thinking. Analysis - synthesis - prediction. Controlling and decision making systems. Transport company analysis of insides and outsides. Procedure of transport company strategy elaboration. Strategic objectives and operations of transport company. Basic kinds of company transport strategy. Transport service strategy and quality. Transport company marketing strategy. Personnel and communication strategy of transport company. Organization and management strategy. Consultancy and strategy. Controlling and strategy. 21. century management and innovation management in transport company. Time allowance, summary.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing)
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Learning outcomes
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To acquaint students with system of transport company strategy.
After passing, student is able to outline transport company general strategy.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Oral examination
By granting of credit it is approved that student of present form study has been attended in required measure of obligatory education and accomplished the requests that were set as conditions for granting. The conditions of granting are set by the teacher. The examination (form, content, duration) is set in accordance with Educational and Examinational Code of UPa.
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Recommended literature
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SEDLÁČKOVÁ, H. Strategická analýza. Nakladatelství C.H.Beck, Praha, 2000. ISBN 80-7179-422-8.
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Brožová, Pavlína. Strategie dopravního podniku : studijní opora. Pardubice: Univerzita Pardubice, 2013. ISBN 978-80-7395-636-3.
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DEDOUCHOVÁ,M.:. Strategie podniku. Praha: C. H. Beck, 2001.
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Pivoňka, Karel. Strategie dopravního podniku. Pardubice: Univerzita Pardubice, 2001. ISBN 80-86530-00-0.
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