Course: Introduction to business science

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Course title Introduction to business science
Course code UPEM/BUPV
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study 2
Semester Summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Slavíčková Jana, Ing. Ph.D.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • Bauer, Miroslav. Kaizen : cesta ke štíhlé a flexibilní firmě. Brno: BizBooks, 2012. ISBN 978-80-265-0029-2.
  • Blecharz, Pavel. Řízení a zlepšování kvality. Jesenice: Ekopress, 2023. ISBN 978-80-87865-83-5.
  • Brodský, Zdeněk. Management. Pardubice: Univerzita Pardubice, 2014. ISBN 978-80-7395-857-2.
  • Kotler, Philip a Keller, Kevin Lane. Marketing management. Praha: Grada, 2013. ISBN 978-80-247-4150-5.
  • Müller, David. Kultura organizace je cestou ke strategii. Praha: Management Press , 2013. ISBN 978-80-7261-265-9.
  • Synek, Miloslav. Manažerská ekonomika. Praha: Grada, 2011. ISBN 978-80-247-3494-1.
  • Veber, Jaromír. Management: základy, přístupy, soudobé trendy. Praha: Ekopress, 2021. ISBN 978-80-87865-69-9.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester