|
Lecturer(s)
|
-
Zemanová Barbora, Ing. et Ing. Ph.D.
-
Novotná Tereza, Ing.
|
|
Course content
|
Definition of key concepts: corporate culture and its objectives, corporate identity, and corporate integrity. Elements, sources, structure, content, and strength of corporate culture. Typology of corporate culture. Development and change of corporate culture: diagnosis and analysis of corporate culture. Corporate culture and strategy: strategic management and its importance in an organisation; the influence of culture on strategy and of strategy on corporate culture. Corporate culture as a people-management tool: motivation and engagement. Corporate culture and performance: the impact of the content and strength of corporate culture on performance. Corporate culture and responsible management: the role of business ethics and innovation in corporate culture; ways to build a company's good reputation. Corporate social responsibility (CSR) and its relationship to corporate culture: CSR principles, pillars, and methods. Benefits and importance of applying CSR in practice.
|
|
Learning activities and teaching methods
|
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book), Skills training, Stimulating activities (simulation, games, drama)
- Contact teaching
- 12 hours per semester
- Preparation for an exam
- 50 hours per semester
- Home preparation for classes
- 48 hours per semester
- Preparation for a credit (assessment)
- 40 hours per semester
|
|
Learning outcomes
|
The aim of the course is to help students understand the importance of corporate culture for business operations and management, employee motivation and engagement, and overall performance.
A student who has successfully completed the course is able to: characterise key concepts in the field of corporate culture; explain the importance of employee motivation for a positive corporate culture; identify the responsibilities and opportunities of managers in shaping corporate culture; explain the importance of formulating codes of ethics and the challenges of implementing them; describe the benefits and importance of ethical business management and introducing CSR; explain the relationship between corporate culture and responsible management. A student who has successfully completed the course is able to: analyse and diagnose an organisation's culture in terms of its type; identify factors that can be used to develop corporate culture positively. A student who has successfully completed the course is able to: consider the role of an inappropriate corporate culture in the emergence of problems when solving them; communicate, clearly and persuasively, information about the nature of professional issues and their own proposed solutions to both specialists and non-specialists.
|
|
Prerequisites
|
Knowledge of managerial ethics and management is assumed.
|
|
Assessment methods and criteria
|
Oral examination, Home assignment evaluation, Student performance assessment
Course credit: completion of a team semester project on an assigned topic. Examination: an oral assessment of acquired knowledge.
|
|
Recommended literature
|
-
Lukášová, Růžena. Organizační kultura a její změna. Praha: Grada, 2010. ISBN 978-80-247-2951-0.
-
Müller, David. Kultura organizace je cestou ke strategii. Praha: Management Press , 2013. ISBN 978-80-7261-265-9.
-
Urban, Jan. Firemní kultura a identita. Praha: Ústav práva a právní vědy , 2014. ISBN 978-80-87974-05-6.
|