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Lecturer(s)
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Novotný Josef, Ing. Ph.D.
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Course content
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Essence of international marketing. Marketing environment. Methods and instruments. International marketing examples. Essence of international marketing. Methods of international management. Globalization of companies and its management. International management examples.
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Learning activities and teaching methods
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Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book)
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Learning outcomes
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The aim of the course is to acquaint the students with actual information about the position of marketing and management in global economics.
Students will be able to apply acquired knowledge in the companies and institutions operating especially in the international exchange.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Oral examination, Written examination
The assignment is granted upon successful completion of the following conditions: attendance at seminars and completion and submission of the seminar paper. The examination assumes knowledge of lectured topics and student's ability of its further application.
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Recommended literature
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BUCHTA, M.:. Mezinárodní management a marketing distační opora na CD. Pardubice: Univerzita Pardubice, 2013.
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BUCHTA, M.:. Mezinárodní management a marketing. Pardubice: Univerzita Pardubice, 2008.
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MACHKOVÁ, H. a kol.:. Mezinárodní obchodní operace, 6. vydání, Praha: Grada, 2014, ISBN 978-80-247-4874-0.
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MACHKOVÁ, H.:. Mezinárodní marketing: [strategické trendy a příklady z praxe], 4. vydání,Praha: Grada, 2015, ISBN 978-80-247-5366-9.
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ŠTRACH, P.:. Mezinárodní management, 1. vydání, Praha: Grada, 2009, ISBN 978-80-247-2987-9.
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