| Course title | Corporate Culture |
|---|---|
| Course code | UPEM/PPOK |
| Organizational form of instruction | Lecture + Tutorial |
| Level of course | Bachelor |
| Year of study | 3 |
| Semester | Summer |
| Number of ECTS credits | 5 |
| Language of instruction | Czech |
| Status of course | Optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
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| Course content |
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Corporate Culture, concept, methods and importance. Content and stimulation of workers ethic behaviour within their activity inside and outside a company. Corporate social responsibility, experience abroad. Relations among corporate workers, its importance and influence on strategy fulfilment. Strategy of development and creation of a corporate goodwill. Corporate culture from marketing point of view.
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| Learning activities and teaching methods |
| Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Stimulating activities (simulation, games, drama) |
| Learning outcomes |
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The aim of the course Corporate Culture is to acquaint the students with the importance and practical application of managerial ethics in management of internal and external relations in a company. Students will be given a chance to work independently and create addictive knowledge using simulation methods and interrelations between management and employees in order to create corporate goodwill.
Students will master the basic concepts of corporate culture. They will be also familiar with the importance of CSR (Corporate Social Responsibility) and the resulting tasks and working methods of relationship between management and employees. |
| Prerequisites |
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unspecified
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| Assessment methods and criteria |
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Oral examination, Home assignment evaluation, Student performance assessment
The assignment is granted upon attendance at seminars and completion and submission of the seminar paper on a given topic. The examination is written or oral, eventually both. |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Economics and Administration | Study plan (Version): Security Management in Enterprises (2014) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Security Management in Enterprises (2013) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Enterprise Management (2013) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Economics and Operation in Enterprises (2016) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Economics and Operation in Enterprises (2013) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Enterprise Management (2016) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Economics and Operation in Enterprises (2015) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Security Management in Enterprises (2015) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Enterprise Management (2016) | Category: Economy | 2 | Recommended year of study:2, Recommended semester: Summer |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Enterprise Management (2015) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Economics and Operation in Enterprises (2014) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Enterprise Management (2014) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
| Faculty: Faculty of Economics and Administration | Study plan (Version): Security Management in Enterprises (2016) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |