Course: Crisis Communication

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Course title Crisis Communication
Course code URBV/PKVK
Organizational form of instruction Lecture + Tutorial
Level of course Bachelor
Year of study 2
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Zdražil Pavel, Ing. Ph.D.
Course content
unspecified

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Work with text (with textbook, with book), Projection, Skills training
  • unspecified - 15 hours per semester
  • unspecified - 16 hours per semester
  • unspecified - 20 hours per semester
  • unspecified - 39 hours per semester
Learning outcomes
The aim of the course is to solve the problems of communication in case of possible extraordinary events and crisis situations with the accent put on population. Problems are focused on mechanism of optimum cooperation among the subjects of business, public administration, units of the Czech Republic fire rescue service, crisis management and population in case of any extraordinary event appearance. Following topics are presented: crisis communication in a company, public's acquaintance with the problems of population protection in crisis situations, education to self-protection and mutual cooperation of public in crisis situations, influence of media policy on population, main tasks of the Czech Republic Integrated emergency system with a view to OPIS function at all levels of emergency system, humanitarian aid in extraordinary events in abroad and in the Czech Republic, basic organization and information measures of population protection, psychological service in case of extraordinary events.
A student will master the basic knowledge of theory and practice of communication in a crisis.
Prerequisites
unspecified

Assessment methods and criteria
Oral examination, Written examination, Home assignment evaluation, Student performance assessment

The assignment conditions: active participation in class with at least 75% attendance, completion of submitted tasks, completion and presentation of seminar paper. The examination consists in two parts. The oral exam will follow the successful completion of the written test (i.e. to get at least 60% of the points available).
Recommended literature
  • Antušák, Emil. Krizový management : hrozby - krize - příležitosti. Praha: Wolters Kluwer Česká republika, 2009. ISBN 978-80-7357-488-8.
  • Atkinson, Rita L. Psychologie. Praha: Portál, 2003. ISBN 80-7178-640-3.
  • Bednář, Vojtěch. Krizová komunikace s médii. Praha: Grada, 2012. ISBN 978-80-247-3780-5.
  • ČR. Zákon č. 240/2000 Sb., o krizovém řízení a o změně některých zákonů (krizový zákon), ve znění pozdějších předpisů..
  • Evangelu, Jaroslava Ester. Krizová komunikace : efektivní zvládání krizových a zátěžových situací. Ostrava: Key Publishing, 2013. ISBN 978-80-7418-175-7.
  • Heat, R., O'Hair, D. Handbook of Risk and Crisis Communication. London, 2010. ISBN 978-0-8058-5777-1.
  • Vymětal, Štěpán. Krizová komunikace a komunikace rizika. Praha: Grada, 2009. ISBN 978-80-247-2510-9.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Economics and Administration Study plan (Version): Public Economics and Administration (2015) Category: Economy 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Economics and Administration Study plan (Version): Security Management in Enterprises (2016) Category: Economy 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Economics and Administration Study plan (Version): Public Economics and Administration (2013) Category: Economy 3 Recommended year of study:3, Recommended semester: Summer
Faculty: Faculty of Economics and Administration Study plan (Version): Regional and Information Management (2015) Category: Economy 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Economics and Administration Study plan (Version): Regional and Information Management (2014) Category: Economy 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Economics and Administration Study plan (Version): Security Management in Enterprises (2014) Category: Economy 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Economics and Administration Study plan (Version): Public Economics and Administration (2014) Category: Economy 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Economics and Administration Study plan (Version): Public Economics and Administration (2015) Category: Economy 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Economics and Administration Study plan (Version): Security Management in Enterprises (2015) Category: Economy 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Economics and Administration Study plan (Version): Security Management in Enterprises (2013) Category: Economy 3 Recommended year of study:3, Recommended semester: Summer
Faculty: Faculty of Economics and Administration Study plan (Version): Public Economics and Administration (2013) Category: Economy 3 Recommended year of study:3, Recommended semester: Summer
Faculty: Faculty of Economics and Administration Study plan (Version): Public Economics and Administration (2014) Category: Economy 2 Recommended year of study:2, Recommended semester: Summer