|
Lecturer(s)
|
-
Šimonová Stanislava, doc. Ing. Ph.D.
|
|
Course content
|
Principles and use of Business Intelligence. Database systems, data warehouse. Principles and methods of modeling. Applications of process and data modeling. Managerial presentation on the data model. Data-driven decision making. Competitive Intelligence. New trends.
|
|
Learning activities and teaching methods
|
|
Monologic (reading, lecture, briefing), Work with text (with textbook, with book), Methods of individual activities
|
|
Learning outcomes
|
The aim of the course is focused on the development of skills, knowledge, procedures and tools used in business to gain a better understanding of the business context using methods of collecting, analyzing, interpreting and presenting information, decision-making methods and competitive intelligence.
|
|
Prerequisites
|
unspecified
|
|
Assessment methods and criteria
|
Oral examination, Work-related product analysis, Creative work analysis
Credit: minimal participation in seminars and completion of continuous tasks in seminars; passing a credit test in the final exercise. Exam: written and then oral form.
|
|
Recommended literature
|
|