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Lecturer(s)
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Bílková Renáta, Ing. Ph.D.
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Course content
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The system and model of e-business. Business and electronic trading. Models of e-business. Security of electronic trading. Modelling of e-business. Characteristics of e-business. Strategic firm management and e-business. Possibilities of electronic banking. Crisis management and e-business. Project designing of e-business. Examples and simulation of electronic trading.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Methods of individual activities
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Learning outcomes
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The course is designed to integrate basic knowledge of information technologies together with essential economic categories in terms of business. At the end of the course students submit the seminar project - strategy for new e-shop.
Student will be able to understand ways of building and utilization of electronic shops on Internet and utilization of electronic catalogues.
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Prerequisites
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It is supposed that students are able to work with scientific literature written in home and foreign languages (English, German), and to master basic Internet operations.
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Assessment methods and criteria
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Home assignment evaluation, Didactic test, Self project defence
The assignment is granted upon completion of the following conditions: monitoring of a student work at seminars, approach evaluation and solving of individual parts of the seminar project, presentation of the seminar project. Detailed information will be provided during the first lecture.
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Recommended literature
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BASL, J. Podnikové informační systémy - Podnik v informační společnosti.. Praha: Grada, 2004. ISBN 80-247-0214-2.
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BUCHALCEVOVÁ, A. Metodiky vývoje a údržby informačních systémů.. Praha: Grada, 2004. ISBN 80-247-1075-7.
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Dohnal, Jan. Řízení vztahů se zákazníky : procesy, pracovníci, technologie. Praha: Grada, 2002. ISBN 80-247-0401-3.
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Donát, Jiří. e-Business pro manažery. Praha: Grada, 2000. ISBN 80-247-9001-7.
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DOUCEK, P. a BÉBR R. Manažerské informační systémy a jejich ekonomika.. Praha: VŠE, 2002. ISBN 80-245-0412-X.
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DVOŘÁK, J. Elektronický obchod.. MSD s.r.o. Brno: Ing. Zdeněk Novotný, CSc. 116 s., 2002. ISBN 80-214-2236-X.
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FRANCU, M. Internet pro podnikatele.. 1. vyd. Praha: Computer Press, 2002. ISBN 80-7226-623-3.
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FRIMMEL, M. Elektronický obchod/právní úprava.. Praha: Prospektrum, 2002. ISBN 80-7175-114-6.
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GRUBLOVÁ, E. Internetová ekonomika.. 1. vyd. Ostrava: Reproni, 2002. ISBN 80-7329-006-6.
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