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Lecturer(s)
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Abraham Vladimír, Mgr.
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Petr Pavel, doc. Ing. Ph.D.
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Course content
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The definition of "Competitive Intelligence" (CI). Extracting secondary sources of information. Extracting primary sources of information. Information analysis and synthesis. Communication and presentation of information. Introduction of CI to the organisational environment. Use of CI in competition.
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Learning activities and teaching methods
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Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book), Methods of individual activities
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Learning outcomes
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The aim of the course is to acquaint the students with the issues of competitive intelligence methods and technology. The focus is on basic terms of CI, the role, aim and place of CI in an organisation.
Students will be familiar with the technologies used in the area of CI, they will be able to participate in their use in the process of individual analyses in any specific area.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Oral examination, Work-related product analysis, Creative work analysis
Assignment: elaboration of given tasks. Examination: written and oral. Detailed information will be provided during the first lecture.
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Recommended literature
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Připravují se skripta.
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Brabec,F. a kol. Bezpečnost pro firmu, úřad, občana. Praha -Public History, 2001. ISBN 80-86445-04-0.
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Farida Hasnali; Pakte Leavitt; Darcy Lemons; John E.Prescott. Competitive Intelligence - A guide for Your Journey to Best-practice Process. Texas, 2004. ISBN 1-928593-96-8.
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Joseph, H., Rodenberg, RM. Competitive Intelligence and Senior Management. 2007. ISBN 978-90-5972-192-0.
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Sharp, S. In Competitive intelligence advantage: How to minimize risk, avoid surprises, and grow your business in a changing world.. N.J.: John Wiley & Sons, 2009. ISBN 978-0-470-29317-1.
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Tyson, Kirk W.M. The Complete Guide to Competitive Intelligence. Chicago, 2005. ISBN 0-9663219-2-8.
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