- Následující požadované údaje nejsou u této VŠKP vyplněny: Název dle studenta, Název v angličtině, Anotace, Anotace v angličtině, Klíčová slova, Klíčová slova v angličtině
Hlavní téma
Investigating the extent to which social network is used as a customer interaction tool
Hlavní téma v angličtině
Investigating the extent to which social network is used as a customer interaction tool
Student will investigate the extent to which social network is used as a communication between business and their customers within selected company.
Zásady pro vypracování
Student will investigate the extent to which social network is used as a communication between business and their customers within selected company.
Seznam doporučené literatury
Jackson, M. O. (2008). Social and economic networks (Vol. 3). Princeton: Princeton University Press.
{
Bryman, A. (2012). Social research methods (4th edition). Oxford university press, New York
Evans, D. (2012). Social media marketing: An hour a day. John Wiley and Sons.
Seznam doporučené literatury
Jackson, M. O. (2008). Social and economic networks (Vol. 3). Princeton: Princeton University Press.
{
Bryman, A. (2012). Social research methods (4th edition). Oxford university press, New York
Evans, D. (2012). Social media marketing: An hour a day. John Wiley and Sons.
Přílohy volně vložené
-
Přílohy vázané v práci
-
Převzato z knihovny
Ne
Plný text práce
Přílohy
Posudek(y) oponenta
Hodnocení vedoucího
Záznam průběhu obhajoby
The student has shown the conclusions of her master thesis. There were read the reports of the opponent and the tutor. There were asked their questions. The committee asked following questions: Is there used paid or unpaid method? What was the content of a specific post mentioned in the thesis? There are some same figures and table in the thesis, why? What is the most important recommendation?