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Course info
UPEM / PMMM
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Course description
Department/Unit / Abbreviation
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UPEM
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PMMM
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Academic Year
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2019/2020
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Academic Year
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2019/2020
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Title
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International Marketing and Management
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Form of course completion
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Examination
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Form of course completion
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Examination
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Accredited / Credits
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Yes,
4
Cred.
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Type of completion
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Combined
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Type of completion
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Combined
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Time requirements
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Lecture
2
[HRS/WEEK]
Tutorial
1
[HRS/WEEK]
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Course credit prior to examination
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Yes
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Course credit prior to examination
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Yes
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Automatic acceptance of credit before examination
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No
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Included in study average
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YES
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Language of instruction
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Czech
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Occ/max
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Automatic acceptance of credit before examination
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No
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Summer semester
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0 / -
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0 / -
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0 / -
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Included in study average
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YES
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Winter semester
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38 / -
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0 / -
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0 / -
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Repeated registration
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NO
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Repeated registration
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NO
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Timetable
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Yes
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Semester taught
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Winter semester
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Semester taught
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Winter semester
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Minimum (B + C) students
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not determined
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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Czech
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Internship duration
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0
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No. of hours of on-premise lessons |
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Evaluation scale |
A|B|C|D|E|F |
Periodicity |
každý rok
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Evaluation scale for credit before examination |
S|N |
Periodicita upřesnění |
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Fundamental theoretical course |
No
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Fundamental course |
No
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Fundamental theoretical course |
No
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Evaluation scale |
A|B|C|D|E|F |
Evaluation scale for credit before examination |
S|N |
Substituted course
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UEV/PMMM
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Preclusive courses
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N/A
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Prerequisite courses
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N/A
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Informally recommended courses
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N/A
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Courses depending on this Course
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N/A
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Histogram of students' grades over the years:
Graphic PNG
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XLS
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Course objectives:
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The aim of the course is to acquaint the students with actual information about the position of marketing and management in global economics.
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Requirements on student
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The assignment is granted upon successful completion of the following conditions: attendance at seminars and completion and submission of the seminar work. The examination assumes knowledge of lectured topics and student's ability of its further application.
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Content
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Essence of international marketing. Marketing environment. Methods and instruments. International marketing examples. Essence of international marketing. Methods of international management. Globalization of companies and its management. International management examples.
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Activities
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Fields of study
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Guarantors and lecturers
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Literature
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Basic:
BUCHTA, M.:. Mezinárodní management a marketing. Pardubice: Univerzita Pardubice, 2008, ISBN 978-80-7395-109-2..
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Basic:
MACHKOVÁ, H.:. Mezinárodní marketing: [strategické trendy a příklady z praxe], 4. vydání,Praha: Grada, 2015, ISBN 978-80-247-5366-9.
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Recommended:
ŠTRACH, P.:. Mezinárodní management, 1. vydání, Praha: Grada, 2009, ISBN 978-80-247-2987-9.
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Recommended:
MACHKOVÁ, H. a kol.:. Mezinárodní obchodní operace, 6. vydání, Praha: Grada, 2014, ISBN 978-80-247-4874-0.
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Prerequisites - other information about course preconditions |
- |
Competences acquired |
Students will be able to apply acquired knowledge in the companies and institutions operating especially in the international exchange. |
Teaching methods |
- Monologic (reading, lecture, briefing)
- Dialogic (discussion, interview, brainstorming)
- Work with text (with textbook, with book)
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Assessment methods |
- Oral examination
- Written examination
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