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Course info
KDMML / PMCRK
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Course description
Department/Unit / Abbreviation
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KDMML
/
PMCRK
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Academic Year
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2023/2024
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Academic Year
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2023/2024
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Title
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Management of Travel Bureaus
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Form of course completion
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Examination
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Form of course completion
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Examination
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Accredited / Credits
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Yes,
4
Cred.
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Type of completion
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Combined
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Type of completion
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Combined
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Time requirements
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Lecture
14
[Hours/Semester]
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Course credit prior to examination
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No
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Course credit prior to examination
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No
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Automatic acceptance of credit before examination
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No
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Included in study average
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YES
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Language of instruction
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Czech
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Occ/max
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Automatic acceptance of credit before examination
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No
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Summer semester
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0 / -
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0 / -
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0 / -
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Included in study average
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YES
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Winter semester
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0 / -
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0 / -
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0 / -
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Repeated registration
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NO
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Repeated registration
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NO
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Timetable
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Yes
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Semester taught
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Summer semester
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Semester taught
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Summer semester
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Minimum (B + C) students
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not determined
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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Czech
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Internship duration
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0
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No. of hours of on-premise lessons |
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Evaluation scale |
A|B|C|D|E|F |
Periodicity |
každý rok
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Periodicita upřesnění |
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Fundamental theoretical course |
No
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Fundamental course |
No
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Fundamental theoretical course |
No
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Evaluation scale |
A|B|C|D|E|F |
Substituted course
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KDMML/PVCKK
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Preclusive courses
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N/A
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Prerequisite courses
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N/A
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Informally recommended courses
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N/A
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Courses depending on this Course
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N/A
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Histogram of students' grades over the years:
Graphic PNG
,
XLS
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Course objectives:
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The aim of the subject is to provide students with basic knowledge concerning the problems of tourism, make them familiar with the present situation and management of tourism, with the focus on transport aspects.
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Requirements on student
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The student must prove that he/she is well informed about tourism problems and is able to judge possibilities of its use for the development of regions independently. Students will be informed about detailed requirements in the first week of the term.
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Content
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Tourism typology.
Tourism market.
The importance of tourism and its position in the national economy.
Destination management.
Activities of travel bureaus.
Accommodation and catering services.
Transport and tourism.
Guide services.
The importance of sights in tourism.
Marketing in tourism.
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Activities
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Fields of study
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Guarantors and lecturers
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Literature
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-
Basic:
Mervart, M. Doprava v cestovním ruchu. Praha, 2011. ISBN 978-80-85970-70-8.
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Basic:
Palatková, Monika . Management cestovních kanceláří a agentur. Praha: Grada, 2013. ISBN 978-80-247-3751-5.
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Basic:
Palatková, M. Marketingový management destinací. Praha, 2011. ISBN 978-80-247-3749-2.
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Basic:
Becková, Helena. Vedení cestovních kanceláří studijní opora na CD. Pardubice: Univerzita Pardubice, 2013. ISBN 978-80-7395-617-2.
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Recommended:
Ryglová, Kateřina. Cestovní ruch - podnikatelské principy a příležitosti v praxi. Praha: Grada, 2011. ISBN 978-80-247-4039-3.
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Recommended:
Page, S. L. Tourism management. London, 2015. ISBN 978-1-138-78456-7.
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Time requirements
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All forms of study
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Activities
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Time requirements for activity [h]
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Domácí příprava na výuku
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30
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Kontaktní výuka
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14
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Sběr materiálu
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10
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Samostatná kritická četba
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26
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Příprava na zkoušku
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40
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Total
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120
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Prerequisites - other information about course preconditions |
Basic knowledge in macroeconomics, economics, management, marketing and law is assumed. |
Competences acquired |
Getting through the subject the student gains basic knowledge in the sphere of tourism, both in general problems and activities of tourism services providers. He/she understands basic terms commonly used in tourism. The student realizes the importance of tourism for the national economy and regional development. |
Teaching methods |
- Monologic (reading, lecture, briefing)
- Dialogic (discussion, interview, brainstorming)
- Methods of individual activities
- Projection
- Skills training
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Assessment methods |
- Oral examination
- Home assignment evaluation
- Student performance assessment
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