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Main menu for Browse IS/STAG
Course info
KDMML / XAEOB
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Course description
Department/Unit / Abbreviation
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KDMML
/
XAEOB
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Academic Year
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2023/2024
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Academic Year
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2023/2024
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Title
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Electronic Business
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Form of course completion
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Examination
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Form of course completion
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Examination
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Accredited / Credits
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Yes,
5
Cred.
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Type of completion
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Combined
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Type of completion
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Combined
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Time requirements
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Lecture
26
[Hours/Semester]
Tutorial
26
[Hours/Semester]
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Course credit prior to examination
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Yes
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Course credit prior to examination
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Yes
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Automatic acceptance of credit before examination
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No
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Included in study average
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YES
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Language of instruction
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Czech
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Occ/max
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Automatic acceptance of credit before examination
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No
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Summer semester
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14 / -
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0 / -
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2 / -
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Included in study average
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YES
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Winter semester
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0 / -
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0 / -
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0 / -
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Repeated registration
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NO
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Repeated registration
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NO
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Timetable
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Yes
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Semester taught
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Summer semester
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Semester taught
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Summer semester
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Minimum (B + C) students
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not determined
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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Czech
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Internship duration
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0
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No. of hours of on-premise lessons |
0
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Evaluation scale |
A|B|C|D|E|F |
Periodicity |
každý rok
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Evaluation scale for credit before examination |
S|N |
Periodicita upřesnění |
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Fundamental theoretical course |
No
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Fundamental course |
Yes
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Fundamental theoretical course |
No
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Evaluation scale |
A|B|C|D|E|F |
Evaluation scale for credit before examination |
S|N |
Substituted course
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KDMML/PELBP
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Preclusive courses
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KDMML/YAEOB
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Prerequisite courses
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N/A
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Informally recommended courses
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N/A
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Courses depending on this Course
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N/A
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Histogram of students' grades over the years:
Graphic PNG
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XLS
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Course objectives:
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The aim is to inform students about basic principles of electronic business.
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Requirements on student
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In the course of the term and at the final examination the student must prove that he is able to understand solved problems. Within seminars he must elaborate semestral project consisting in creation of electronic business of a fictive firm. Students will be informed about detailed requirements in the first week of the term.
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Content
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Basic terms of e-business.
Business model of e-business.
Internet and his role in terms of e-business.
Rating different ways joining the e-business.
Czech and European strategic paper from areas e-business.
Legal framework electronic traffic.
Financial operations on e-business.
Electronic banking.
Safeness of electronic business.
Electronic B2B market.
Bleachers development e-business.
Internet marketing.
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Activities
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Fields of study
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Guarantors and lecturers
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Guarantors:
doc. Ing. Libor Švadlenka, Ph.D. (100%),
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Lecturer:
Ing. Dalibor Gottwald, Ph.D. (50%),
Ing. Jan Chocholáč, Ph.D. (100%),
doc. Ing. Libor Švadlenka, Ph.D. (50%),
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Tutorial lecturer:
Ing. Dalibor Gottwald, Ph.D. (100%),
Ing. Jan Chocholáč, Ph.D. (100%),
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Literature
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Basic:
Laudon, Kenneth C.. E-commerce 2012 : business, technology, society. Boston: Pearson Education, 2012. ISBN 978-0-273-76129-7.
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Basic:
Švadlenka, L., Madleňák, R. Elektronické obchodování. Praha, 2007. ISBN 80-86530-40-X.
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Basic:
Elektronický obchod - stud. opora
(Švadlenka, L.)
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Recommended:
Sculley, Arthur B. B2B Internetová tržiště : revoluce v obchodování mezi firmami. Praha: Grada, 2001. ISBN 80-247-0081-6.
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Recommended:
Hlavenka, Jiří. Dělejte byznys na Internetu : jak využít Internet k prospěchu firmy i jednotlivce. Praha: Computer Press, 2000. ISBN 80-7226-371-4.
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Recommended:
Kosiur, David. Elektronická komerce : principy a praxe. Praha: Computer Press, 1998. ISBN 80-7226-097-9.
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Recommended:
POUR, J. a kolektiv. Informační systémy a elektronické podnikání. Praha: VŠE, 2001. ISBN 80-245-0227-5.
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Recommended:
Chaffey, Dave . Internet marketing : strategy, implementation and practice. Harlow: Pearson Prentice Hall, 2009. ISBN 978-0-273-71740-9.
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Recommended:
Tondr, Luděk. Podnikáme s Internetem. Praha: Computer Press, 2002. ISBN 80-7226-729-9.
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Time requirements
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All forms of study
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Activities
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Time requirements for activity [h]
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Individual project
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10
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Kontaktní výuka
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52
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Domácí příprava na výuku
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10
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Příprava na zkoušku
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35
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Příprava na dílčí test
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0
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Příprava na zápočet
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13
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Total
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120
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Prerequisites - other information about course preconditions |
Basic knowledge in informatics, marketing and management is assumed. |
Competences acquired |
After passing the subject the student is able to orientate himself in basic terms related to realization of business through internet. He knows possibilities of internet connection. He understands business models of electronic business. He knows basic principles of financial transactions realization through internet including their security. He knows Czech and European strategic documents and legal regulations concerning electronic business. He knows basic principles of mobile commerce and internet marketing. |
Teaching methods |
- Monologic (reading, lecture, briefing)
- Dialogic (discussion, interview, brainstorming)
- Skills training
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Assessment methods |
- Oral examination
- Written examination
- Home assignment evaluation
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